THE BLOG

I was stopped in my tracks this morning when I read the paper and saw this truly awful ad from accenture. Dear oh dear. Not that "elephants can dance too"…

Over the last couple of years I've posted on several small but beautifully formed brands. They are premium priced brands that target a specific occasion or consumer segment, and aim…

Saw another great example of category re-invention in action last night. It was a literally "live" example: Jamie Cullum in concert. This young genius has taken a rather dusty old…

Coalitions are hot news. There's the UK merger of Orange and T-Mobile. But more importantly, we have our first coalition government in 65 years, a "joint venture" between the Conservatives,…

One of 2010's most bizare bits of brand activity is Barclay's bank use of series of dance contests to celebrate the roll-out of fresh new look for its bank branches.…

I’ve been meaning to write about BA’s poster campaign for ages. A new poster I saw at Heathrow on the way to Jburg today reminded me to post on it.…

My fave book of 2010 is "Yes! 50 secrets from the science of persuasion" by Steve J. Martin. Steve was nice enough to send me the book when he read…

One of "hit" predictions for 2010 seems well on track to come true. Apple's iPad sold 1 million units in the first 28 days it was on sale. This is…

Great interview with not 1 but 3 of the world's top CMOs on global branding done by Marc de Swaan Arons, Chairman of Effective Brands, a company I really admire.…

This is an extract from the first of my posts as one of the "Growth Leaders" on the Marketing Society's blog I've been invited to do. If you want to…