Brand Strategy Guides, Insights & Innovations

Feb 19 2025

Service innovation to grow the core: Kleenex Pollen Pall

By David Taylor Distinctive products & services, Grow Your Core Business

Service innovation to grow the core was the fascinating topic of a Linked In post I recently read (1). The author, Guillaume Gaussens, starts with a great summary of core…

Feb 19 2025

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Calpol poster show how to create an impactful outdoor campaign

By David Taylor Distinctive communication

Out-of-home advertising needs to be simple and direct to be effective. A good example is Calpol's recent poster campaign, as shown by another great post from Andrew Tindall of System…

Feb 12 2025

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Learning from creating personal passion brands

By David Taylor Brand Vision, Positioning & Purpose, Distinctive products & services, Food for thought, Naming, Personal purpose

If you work in marketing, creating a personal passion brand can be a great wonderful of fulfilment and learning. It’s a great opportunity to try out your own principles &…

Feb 05 2025

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Lessons from Musical Theatre Improvisation

By David Taylor Food for thought, Leadership & performance

This January I took a week off to do a musical theatre improvisation course. Yes, you read that right, I was making up musicals on the spot for a whole…

Jan 29 2025

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Leadership lessons from two start-ups

By David Taylor Leadership & performance

Have you ever reflected on the "crucible moments" of your life: key experiences that forge who you are? I've recently reflected on one of mine that began 31 years ago…

Jan 22 2025

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New Year Inspiration: Rising to the core growth challenge

By David Taylor Grow Your Core Business

We're busy re-inventing HOW we work harnessing AI, as everyone is. However, it's important to also stay focused on WHAT we do as marketers. In particular, the start of a…

Jan 22 2025

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The KitKat brand doesn’t need a break from its campaign

By David Taylor Distinctive communication

The incredible consistency of the KitKat brand was highlighted by Andrew Tindall of System 1 in his recent Linked In post (1). "KitKat's new campaign teaches us again that creative…

Jan 15 2025

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Global brand management: head, heart and hands

By David Taylor Global branding, Leadership & performance

The challenge of setting up and leading a global brand team came up in conversation this week with a client. I've seen how tough the challenge of global brand management…

Jan 09 2025

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The Pig’s recipe for success: sausage and sizzle

By David Taylor Distinctive products & services

A New Year's Eve stay at The Pig on the Beach in Dorset reminded me about the great brand building job done by this boutique hotel collection. The first Pig…

Jan 05 2025

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TURN NEW YEAR RESOLUTIONS INTO NEW HABITS

By David Taylor Leadership & performance

By this time in January, many people have given up on their New Year's resolutions. January 12th was highlighted as "quitters day" by Strava, the social network for athletes. A…

THE BLOG

Service innovation to grow the core: Kleenex Pollen Pall

Calpol poster show how to create an impactful outdoor campaign

Learning from creating personal passion brands

Lessons from Musical Theatre Improvisation

Leadership lessons from two start-ups

New Year Inspiration: Rising to the core growth challenge

The KitKat brand doesn’t need a break from its campaign

Global brand management: head, heart and hands

The Pig’s recipe for success: sausage and sizzle

TURN NEW YEAR RESOLUTIONS INTO NEW HABITS

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