Brand Strategy Guides, Insights & Innovations

May 19 2026

Spotify’s new app icon: s**t or hit?

By David Taylor Distinctive packaging & design

Spotify's new app icon has sparked a lot of debate. To mark their 20th anniversary, a sparkly green disco ball has replaced the familiar green circle. Many reactions have been…

May 15 2026

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Bottling the magic of Founder Brands

By David Taylor Founder brands

Founder Brands have a special sort of magic. They grow from instinct, energy and passion. However, there comes a point where a clear brand strategy can really help founders take…

May 05 2026

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MONTBLANC: A HERITAGE BRAND WRITING ITS NEXT CHAPTER

By David Taylor Brand rejuvenation, Grow Your Core Business

A full-page advertorial for the Montblanc brand in the Financial Times go me thinking this week. In a digitally dominated world, how is a brand famous for pens and handwriting…

Apr 08 2026

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Burberry’s Portraits of an Icon: brilliantly celebrating the core

By David Taylor Brand rejuvenation, Grow Your Core Business

Back in April last year, I posted on Burberry’s It’s Always Burberry Weather campaign, which smartly put the trench coat back in a starring role. That campaign was an encouraging…

Mar 31 2026

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What is brand hate and how to handle it?

By David Taylor Big brands under attack

The idea of "brand love" is talked about a lot. Apple's brand lovers create crazy queues when a new iPhone is launched. And Lego’s much-awaited Brick Conventions attracts crowds of…

Mar 25 2026

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Distinctive brand asset creation: 5 approaches

By David Taylor Distinctive communication, Distinctive packaging & design

The importance of distinctive brand assets is now widely accepted. It certainly plays a key role in all our brandgym projects. But how do you go about distinctive brand asset…

Mar 18 2026

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9 Lessons on Brand-Led Innovation From A Future-Forward Company: eHang

By David Taylor Innovation to Stretch into New Markets

I was fortunate to visit eHang in Guangzhou, China yesterday’. This is the #1 Advanced Air Mobility technology platform company in the world that is making autonomous electric air mobility…

THE BLOG

Spotify’s new app icon: s**t or hit?

Bottling the magic of Founder Brands

MONTBLANC: A HERITAGE BRAND WRITING ITS NEXT CHAPTER

Burberry’s Portraits of an Icon: brilliantly celebrating the core

What is brand hate and how to handle it?

Distinctive brand asset creation: 5 approaches

9 Lessons on Brand-Led Innovation From A Future-Forward Company: eHang

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