Challenger brands3

How do you drive distinctiveness in a category with a strong brand leader? A recent Linked In article talked about the Outland brand trying to do this in stout, going…

The Indian cola market is fizzing. Despite rising concerns about sugar, the category has been growing strongly over the last three years, with value CAGR of around 12-15%. This growth…

Challenging established brands is not easy, especially when the new market is in decline. One brand that is rising to this challenge is Inch’s cider. The brand was launched in…