David Taylor, Author at the brandgym

Jan 22 2025

The KitKat brand doesn’t need a break from its campaign

By David Taylor Distinctive communication

The incredible consistency of the KitKat brand was highlighted by Andrew Tindall of System 1 in his recent Linked In post (1). "KitKat's new campaign teaches us again that creative…

Jan 15 2025

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Global brand management: head, heart and hands

By David Taylor Global branding, Leadership & performance

The challenge of setting up and leading a global brand team came up in conversation this week with a client. I've seen how tough the challenge of global brand management…

Jan 09 2025

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The Pig’s recipe for success: sausage and sizzle

By David Taylor Distinctive products & services

A New Year's Eve stay at The Pig on the Beach in Dorset reminded me about the great brand building job done by this boutique hotel collection. The first Pig…

Jan 05 2025

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TURN NEW YEAR RESOLUTIONS INTO NEW HABITS

By David Taylor Leadership & performance

By this time in January, many people have given up on their New Year's resolutions. January 12th was highlighted as "quitters day" by Strava, the social network for athletes. A…

Dec 24 2024

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2024 IN REVIEW: TOP POSTS (PART 2)

By David Taylor Brand-led business

As 2024 draws to a close, it’s time to look back at some highlights from the 50 blog posts we’ve published so far this year. We’ve picked the most popular…

Dec 18 2024

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2024 IN REVIEW: TOP POSTS (PART1)

By David Taylor Brand-led business

As 2024 draws to a close, it’s time to look back at some highlights from the 50 blog posts we’ve published so far this year. We’ve picked the most popular…

Dec 11 2024

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3 Types of target audience, and how to use them

By David Taylor Consumer Insight

Marketing teams often get mixed up when it comes to different types of target audience. The potential confusion was illustrated by a recent Linked In update by Andrew Tindall of…

Dec 04 2024

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Marvellous Christmas Marketing: Melt Advent Calendar

By David Taylor Distinctive brand activation, Distinctive packaging & design

Every December, since our three girls were small, a Taylor family tradition is having an advent calendar with chocolate treats for each of the 24 days leading up to Christmas…

Nov 27 2024

Love1

Lessons in Fresh Consistency from the Strictly brand

By David Taylor Distinctive communication, Distinctive packaging & design, Distinctive products & services

Last weekend, inspiration on the power of “fresh consistency” came from an unusual source: the TV programme Strictly Come Dancing. I joined Mrs Taylor on the sofa to watch this week’s…

Nov 20 2024

Love1

Rooting a campaign in brand truths: Metropolitan

By David Taylor Distinctive products & services

The biggest source of satisfaction in our line of work is seeing brand strategy work show in the marketplace. And A recent highlight was seeing Metropolitan launch their new campaign,…

David Taylor

The KitKat brand doesn’t need a break from its campaign

Global brand management: head, heart and hands

The Pig’s recipe for success: sausage and sizzle

TURN NEW YEAR RESOLUTIONS INTO NEW HABITS

2024 IN REVIEW: TOP POSTS (PART 2)

2024 IN REVIEW: TOP POSTS (PART1)

3 Types of target audience, and how to use them

Marvellous Christmas Marketing: Melt Advent Calendar

Lessons in Fresh Consistency from the Strictly brand

Rooting a campaign in brand truths: Metropolitan

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