David Taylor, Author at the brandgym

May 08 2009

Leading brands out of the recession

By David Taylor Uncategorized

A year on from our research on "Recession-Proof Branding", we think its now time to look further ahead at how to lead brands out of the recession. Which of the…

Feb 03 2009

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Dream of having your own business? Inspiration from Jerry McGuire

By David Taylor Leadership & performance

The spirit and philosophy of my all-time favourite movie Jerry McGuire is inspirational for any small business, like ours, that seeks to take on the big boys. This post shares…

Jun 05 2008

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V shows risk of picking a fight with the wrong brand

By David Taylor Uncategorized

I wasn't surprised at all to read in Marketing Week that Danone UK is planning to put the gun to the head of its V energy drink and put it…

Jun 03 2008

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Nespresso – New generation branding

By David Taylor Driving Distribution

I got in the post today a magazine from Nespresso, and it got me thinking about what an amazing brand growth story this is: heading for 1 billion Euros in…

Mar 13 2008

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360 Insight – Brand Strategy Article

By David Taylor Uncategorized

Hot on the heals of last week's post on the articles we had published in Market Leader, here's another one. Bit like London buses and police-men... you wait for ages…

Dec 05 2007

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How to focus your portfolio: Danone’s Amazing Transformation

By David Taylor Brand Portfolios & Architecture

Danone's transformation over the last 10 years is nothing short of remarkable. The latest and perhaps most significant episodes in this story is coming to a close now. They are…

Sep 12 2007

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Refresh your brand like Chicago the Musical

By David Taylor Uncategorized

When I was in Waterloo station this week I saw a series of huge posters celebrating the 10th anniversary of the musical Chicago in London's West End. Each poster features…

Jun 13 2007

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Inside innocent: my trip to Fruit Towers

By David Taylor Uncategorized

The highlight of my blogging to date is by a country mile the invite from Dan, creative director of innocent, to have a chat about my recent post ("Is innocent…

Mar 26 2007

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Virgin: the worst or best of brand extension? (and win a free book)

By David Taylor Uncategorized

I've been meaning to write this post for ages, so here we go. It draws on the research done for the brand stretch book (blatant plug: the only book in…

Oct 10 2006

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The power of Pret’s people

By David Taylor Internal engagement

The whole area of "brand engagement" is booming, with companies launching into big and expensive initiatives to help employees "live the brand". However, in my experience many of these are…

David Taylor

Leading brands out of the recession

Dream of having your own business? Inspiration from Jerry McGuire

V shows risk of picking a fight with the wrong brand

Nespresso – New generation branding

360 Insight – Brand Strategy Article

How to focus your portfolio: Danone’s Amazing Transformation

Refresh your brand like Chicago the Musical

Inside innocent: my trip to Fruit Towers

Virgin: the worst or best of brand extension? (and win a free book)

The power of Pret’s people

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