David Taylor, Author at the brandgym

Sep 03 2009

Focus on your strengths part 2: BRANDS

By David Taylor Leadership & performance

In a previous post, we looked at the idea of amplifying strengths, rather than focusing on fixing weaknesses, applied to people. Here in part 2, we look at how it…

Sep 01 2009

Love0

Focus on strengths, not weaknesses Part 1: PEOPLE

By David Taylor Leadership & performance

I posted on "Now Discover Your Strengths" (NDYS) a couple of years ago. This book forced me to totally re-think people development. Recently, I'm thinking it also applies to brands. Let's…

May 12 2009

Love0

Tropicana’s design disaster

By David Taylor Distinctive products & services

Tropicana's disastrous design change in the USA is a sobering reminder for all of us about the risk you take when you change your pack. Especially when you change it…

May 08 2009

Love0

Leading brands out of the recession

By David Taylor Uncategorized

A year on from our research on "Recession-Proof Branding", we think its now time to look further ahead at how to lead brands out of the recession. Which of the…

Feb 03 2009

Love0

Dream of having your own business? Inspiration from Jerry McGuire

By David Taylor Leadership & performance

The spirit and philosophy of my all-time favourite movie Jerry McGuire is inspirational for any small business, like ours, that seeks to take on the big boys. This post shares…

Jun 05 2008

Love0

V shows risk of picking a fight with the wrong brand

By David Taylor Uncategorized

I wasn't surprised at all to read in Marketing Week that Danone UK is planning to put the gun to the head of its V energy drink and put it…

Jun 03 2008

Love0

Nespresso – New generation branding

By David Taylor Driving Distribution

I got in the post today a magazine from Nespresso, and it got me thinking about what an amazing brand growth story this is: heading for 1 billion Euros in…

Mar 13 2008

Love0

360 Insight – Brand Strategy Article

By David Taylor Uncategorized

Hot on the heals of last week's post on the articles we had published in Market Leader, here's another one. Bit like London buses and police-men... you wait for ages…

Dec 05 2007

Love0

How to focus your portfolio: Danone’s Amazing Transformation

By David Taylor Brand Portfolios & Architecture

Danone's transformation over the last 10 years is nothing short of remarkable. The latest and perhaps most significant episodes in this story is coming to a close now. They are…

Sep 12 2007

Love0

Refresh your brand like Chicago the Musical

By David Taylor Uncategorized

When I was in Waterloo station this week I saw a series of huge posters celebrating the 10th anniversary of the musical Chicago in London's West End. Each poster features…

David Taylor

Focus on your strengths part 2: BRANDS

Focus on strengths, not weaknesses Part 1: PEOPLE

Tropicana’s design disaster

Leading brands out of the recession

Dream of having your own business? Inspiration from Jerry McGuire

V shows risk of picking a fight with the wrong brand

Nespresso – New generation branding

360 Insight – Brand Strategy Article

How to focus your portfolio: Danone’s Amazing Transformation

Refresh your brand like Chicago the Musical

Sign up to our weekly blog emails

Search

What’s Trending

Categories

SIGN UP TO OUR WEEKLY BLOG EMAILS