David Taylor, Author at the brandgym

Nov 27 2025

Is Brilliant Brand Strategy possible at the push of an AI prompt?

By David Taylor AI

New agencies started popping up last year claiming to do exactly what the title of this post asks. They promised to use AI to create brand strategy in a matter…

Nov 23 2025

Love0

Bringing an old brand back to life: Cadbury Bourneville

By David Taylor Brand rejuvenation

Cadbury recently launched the first campaign for their Bourneville dark chocolate sub-brand in 50 years. The new campaign seeks to resurrect this old brand and make it relevant for a…

Nov 12 2025

Love0

Workshops: worthwhile or a waste of time?

By David Taylor Workshops

“Have you ever had a good idea from a brainstorm?” asked Claire Ashman, CEO of agency Reveller, in a recent Linked In post (1). “I’ve always hated them. The pressure,…

Nov 08 2025

Love0

How to get an old brand singing again: EVITA the musical

By David Taylor Brand rejuvenation

How to revitalise a brand that is almost 50 years old? Especially when previous attempts to do this have flopped? A recent example of how to do this comes from…

Oct 28 2025

Love0

BA’s no logo ad: nonsense or genius?

By David Taylor Distinctive communication

There’s a curious trend sweeping adland: hiding or cropping the logo of your brand. We had the Heinz no-logo campaign that played with their "It has to be Heinz" slogan…

Oct 22 2025

Love0

How AI helps small businesses access brand strategy projects: Doctor Dance

By David Taylor AI, Brand Vision, Positioning & Purpose, Distinctive communication

Small businesses and start-ups can get big benefits from brand growth coaching. However, such business owners struggle to make time for a full brandgym project, being so busy running their…

Oct 15 2025

Love1

A Rebooted Process to Accelerate brand strategy with AI (Brandgym research 2 of 2)

By David Taylor AI

This is the second of two posts sharing insights from our 18th annual research project looking at how to accelerate brand strategy with AI. The research used a quantitative survey…

Oct 10 2025

Love1

Reboot or Fall Behind: Accelerating brand strategy with AI (Brandgym research 1 of 2)

By David Taylor AI

This is the first of two posts sharing insights from our 18th annual research project looking at how to accelerate brand strategy with AI. The research used a quantitative survey…

Oct 01 2025

Love0

Brilliant Brand Activation: Metropolitan Collective Shapers

By David Taylor Distinctive brand activation

Price promotions might give you a short-term spike. But they don’t build long-term brand equity; if anything they destroy it. That’s why smart brand teams go beyond promotion to brand…

Sep 24 2025

Love0

A Beautiful Blend of Sausage & Sizzle: Costa Made With Heart

By David Taylor Brand-led business, Distinctive communication

I love seeing brands breaking the trade off between functional and emotional benefits and showing how you can deliver both. Costa Coffee's new Made With Heart campaign does this, beautifully…

David Taylor

Is Brilliant Brand Strategy possible at the push of an AI prompt?

Bringing an old brand back to life: Cadbury Bourneville

Workshops: worthwhile or a waste of time?

How to get an old brand singing again: EVITA the musical

BA’s no logo ad: nonsense or genius?

How AI helps small businesses access brand strategy projects: Doctor Dance

A Rebooted Process to Accelerate brand strategy with AI (Brandgym research 2 of 2)

Reboot or Fall Behind: Accelerating brand strategy with AI (Brandgym research 1 of 2)

Brilliant Brand Activation: Metropolitan Collective Shapers

A Beautiful Blend of Sausage & Sizzle: Costa Made With Heart

Sign up to our weekly blog emails

Search

What’s Trending

Categories

SIGN UP TO OUR WEEKLY BLOG EMAILS