David Taylor, Author at the brandgym

Apr 08 2026

Burberry’s Portraits of an Icon: brilliantly celebrating the core

By David Taylor Brand rejuvenation, Grow Your Core Business

Back in April last year, I posted on Burberry’s It’s Always Burberry Weather campaign, which smartly put the trench coat back in a starring role. That campaign was an encouraging…

Mar 31 2026

Love0

What is brand hate and how to handle it?

By David Taylor Big brands under attack

The idea of "brand love" is talked about a lot. Apple's brand lovers create crazy queues when a new iPhone is launched. And Lego’s much-awaited Brick Conventions attracts crowds of…

Mar 25 2026

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Distinctive brand asset creation: 5 approaches

By David Taylor Distinctive communication, Distinctive packaging & design

The importance of distinctive brand assets is now widely accepted. It certainly plays a key role in all our brandgym projects. But how do you go about distinctive brand asset…

Mar 18 2026

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9 Lessons on Brand-Led Innovation From A Future-Forward Company: eHang

By David Taylor Innovation to Stretch into New Markets

I was fortunate to visit eHang in Guangzhou, China yesterday’. This is the #1 Advanced Air Mobility technology platform company in the world that is making autonomous electric air mobility…

Mar 11 2026

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RE-FOCUSING ON THE CORE: JOHN LEWIS HOUSING

By David Taylor Innovation to Stretch into New Markets

Last week The Times reported that John Lewis has pulled the plug on its brand stretch into build-to-rent housing (1). The UK retailer had planned to develop thousands of houses…

Mar 04 2026

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How packaging can harness all 5 senses

By David Taylor Distinctive packaging & design

Ever since Kotler’s famous ‘4P’s of marketing’, packaging has always been seen as a poor cousin to product in the marketing mix. And since packaging has often been the domain…

Feb 25 2026

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Global brand leadership: head, heart and hands

By David Taylor Global branding, Leadership & performance

The challenge of leading a global brand team is the focus of several brandgym projects at the moment. I've seen how tough the challenge of doing this can be. But…

Feb 17 2026

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Putting Heart into Haircare: Not Your Mothers

By David Taylor Brand Vision, Positioning & Purpose, Consumer Insight, Distinctive communication, Distinctive packaging & design, Distinctive products & services

Post by Jon Goldstone, Managing Partner Global Any guesses on the fastest growing haircare brand in the US? I recently had the pleasure of working with the team at Not…

Feb 11 2026

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How being brand-led helps drive profitable growth: new research

By David Taylor Distinctive communication, Grow Your Core Business

Does consistent, brand-led marketing pay off? Yes, it absolutely does, according to a recent study done by research agency System 1 and the Effie awards body (1). This significant study,…

Feb 04 2026

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SUCCESSUL LAUNCH LESSONS from WALKERS SENSATIONS

By David Taylor Core Range Extension, Innovation to Stretch into New Markets

Post by Jon Goldstone, Managing Partner This week, I was invited to present the Walkers Sensations launch case study to a leading global food company. It was a real trip…

David Taylor

Burberry’s Portraits of an Icon: brilliantly celebrating the core

What is brand hate and how to handle it?

Distinctive brand asset creation: 5 approaches

9 Lessons on Brand-Led Innovation From A Future-Forward Company: eHang

RE-FOCUSING ON THE CORE: JOHN LEWIS HOUSING

How packaging can harness all 5 senses

Global brand leadership: head, heart and hands

Putting Heart into Haircare: Not Your Mothers

How being brand-led helps drive profitable growth: new research

SUCCESSUL LAUNCH LESSONS from WALKERS SENSATIONS

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