David Taylor, Author at the brandgym

Dec 18 2024

2024 IN REVIEW: TOP POSTS (PART1)

By David Taylor Brand-led business

As 2024 draws to a close, it’s time to look back at some highlights from the 50 blog posts we’ve published so far this year. We’ve picked the most popular…

Dec 11 2024

Love0

3 Types of target audience, and how to use them

By David Taylor Consumer Insight

Marketing teams often get mixed up when it comes to different types of target audience. The potential confusion was illustrated by a recent Linked In update by Andrew Tindall of…

Dec 04 2024

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Marvellous Christmas Marketing: Melt Advent Calendar

By David Taylor Distinctive brand activation, Distinctive packaging & design

Every December, since our three girls were small, a Taylor family tradition is having an advent calendar with chocolate treats for each of the 24 days leading up to Christmas…

Nov 27 2024

Love1

Lessons in Fresh Consistency from the Strictly brand

By David Taylor Distinctive communication, Distinctive packaging & design, Distinctive products & services

Last weekend, inspiration on the power of “fresh consistency” came from an unusual source: the TV programme Strictly Come Dancing. I joined Mrs Taylor on the sofa to watch this week’s…

Nov 20 2024

Love1

Rooting a campaign in brand truths: Metropolitan

By David Taylor Distinctive products & services

The biggest source of satisfaction in our line of work is seeing brand strategy work show in the marketplace. And A recent highlight was seeing Metropolitan launch their new campaign,…

Nov 17 2024

Love1

John Lewis Christmas Ad: Remembering & Refreshing a Magic Recipe

By David Taylor Distinctive communication

This year's John Lewis Christmas ad is the strongest since 2019, according to agency System 1 (1), who has tested every one of their Christmas ads since 2007. And watching…

Nov 08 2024

Love1

How to Reboot Brand Strategy in an age of AI?

By David Taylor AI

Post developed with David Nichols, Group Managing Partner and Head of Invention. It doesn't seem that long ago that we were launching the latest edition of the brandgym book, looking…

Oct 30 2024

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Don’t ditch distinctive brand assets. Track & treasure them

By David Taylor Distinctive communication

This week's post comes from Charlotte White, our Managing Partner who is based in New York but writing from China where she is running a global brand workshop. We've enjoyed…

Oct 25 2024

Love1

HOKA – FROM MOUNTAIN TRAIL TO MARKET DISRUPTION

By David Taylor Distinctive products & services

I had a mad idea to run the London Marathon this year and for the first time I immersed myself in the world of running, discovering the joys of…

Oct 16 2024

Love1

Focus on the core: Sainsbury’s sells its bank

By David Taylor Innovation to Stretch into New Markets

J Sainsbury recently announced it was giving up on its ambitious attempt to stretch from supermarkets into banking, with plans to wind down Sainsbury’s Bank. This is a big call…

David Taylor

2024 IN REVIEW: TOP POSTS (PART1)

3 Types of target audience, and how to use them

Marvellous Christmas Marketing: Melt Advent Calendar

Lessons in Fresh Consistency from the Strictly brand

Rooting a campaign in brand truths: Metropolitan

John Lewis Christmas Ad: Remembering & Refreshing a Magic Recipe

How to Reboot Brand Strategy in an age of AI?

Don’t ditch distinctive brand assets. Track & treasure them

HOKA – FROM MOUNTAIN TRAIL TO MARKET DISRUPTION

Focus on the core: Sainsbury’s sells its bank

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