David Taylor, Author at the brandgym

Oct 22 2025

How AI helps small businesses access brand strategy projects: Doctor Dance

By David Taylor AI, Brand Vision, Positioning & Purpose, Distinctive communication

Small businesses and start-ups can get big benefits from brand growth coaching. However, such business owners struggle to make time for a full brandgym project, being so busy running their…

Oct 15 2025

Love1

A Rebooted Process to Accelerate brand strategy with AI (Brandgym research 2 of 2)

By David Taylor AI

This is the second of two posts sharing insights from our 18th annual research project looking at how to accelerate brand strategy with AI. The research used a quantitative survey…

Oct 10 2025

Love1

Reboot or Fall Behind: Accelerating brand strategy with AI (Brandgym research 1 of 2)

By David Taylor AI

This is the first of two posts sharing insights from our 18th annual research project looking at how to accelerate brand strategy with AI. The research used a quantitative survey…

Oct 01 2025

Love0

Brilliant Brand Activation: Metropolitan Collective Shapers

By David Taylor Distinctive brand activation

Price promotions might give you a short-term spike. But they don’t build long-term brand equity; if anything they destroy it. That’s why smart brand teams go beyond promotion to brand…

Sep 24 2025

Love0

A Beautiful Blend of Sausage & Sizzle: Costa Made With Heart

By David Taylor Brand-led business, Distinctive communication

I love seeing brands breaking the trade off between functional and emotional benefits and showing how you can deliver both. Costa Coffee's new Made With Heart campaign does this, beautifully…

Sep 16 2025

Love0

How to avoid the problem of “over-branding”?

By David Taylor Brand Portfolios & Architecture

A recent client workshop highlighted the challenge of what I call "overbranding". This is where new products or even just new features get their own shiny new brand, including a…

Sep 10 2025

Love0

How Bold Beans tranformed a Basic Ingredient into a Premium Brand

By David Taylor Brand Vision, Positioning & Purpose, Distinctive packaging & design, Distinctive products & services

Beans. Not exactly the sexiest category! Most marketers wouldn’t pick them as the battleground for premium innovation. But that’s exactly what Bold Bean Cº founder Amelia Christie-Miller has done, according…

Sep 03 2025

Love0

Using Value Innovation to Drive Profitable Growth: Ruby Hotels

By David Taylor Value innovation

A recent stay at the Ruby Lilly hotel in Munich reminded me of the power of value innovation. This concept was made famous in the strategy classic Blue Ocean Strategy…

Aug 27 2025

Love0

How Short-form Video Can Build Your Brand and Convert: new research

By David Taylor Distinctive communication

Much has been written about ad effectiveness in traditional media like TV. But what about short form media, which has become one of the most important channels for brands communication…

Aug 20 2025

Love0

B2B marketing doesn’t have to be boring: Work.Life

By David Taylor Brand Vision, Positioning & Purpose, Distinctive communication

B2B marketing can often lacks distinctiveness. On a project for a big insurance company we names this issue "the sea of blue": every brand used the same colour and also…

David Taylor

How AI helps small businesses access brand strategy projects: Doctor Dance

A Rebooted Process to Accelerate brand strategy with AI (Brandgym research 2 of 2)

Reboot or Fall Behind: Accelerating brand strategy with AI (Brandgym research 1 of 2)

Brilliant Brand Activation: Metropolitan Collective Shapers

A Beautiful Blend of Sausage & Sizzle: Costa Made With Heart

How to avoid the problem of “over-branding”?

How Bold Beans tranformed a Basic Ingredient into a Premium Brand

Using Value Innovation to Drive Profitable Growth: Ruby Hotels

How Short-form Video Can Build Your Brand and Convert: new research

B2B marketing doesn’t have to be boring: Work.Life

Sign up to our weekly blog emails

Search

What’s Trending

Categories

SIGN UP TO OUR WEEKLY BLOG EMAILS