David Taylor, Author at the brandgym

Jan 26 2026

2026 Inspiration: Brilliant Brand Strategy

By David Taylor AI, Brand-led business

We're busy re-inventing HOW we work by harnessing AI, as everyone is. However, brilliant brand strategy is still key to success and this was the theme for our 2026 New…

Jan 21 2026

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How brand marketing helps “prime” consumers before they buy

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive communication

Much of marketing today focuses on the lower part of the sales funnel, using "performance marketing" tactics like search engine marketing and online, conversion-focused advertising. "Advertising spend will increasingly be…

Jan 14 2026

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This is not a soft drink ad. It’s a brand rejuvenation masterclass: IRN-BRU

By David Taylor Brand rejuvenation, Distinctive communication, Grow Your Core Business

All long established brands face the same challenge: how to stay culturally relevant without forgetting what made you famous? One risk is brand stagnation and decline. Another risk is being…

Jan 07 2026

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3 WAYS B2B BRAND INVESTMENT PAYS BACK

By David Taylor B2B marketing

Making the case for brand investment is a challenge for B2B marketers. I saw this first-hand last week, on a project for a private equity backed US-based food business. “The…

Jan 01 2026

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HOW to TURN NEW YEAR RESOLUTIONS INTO NEW HABITS

By David Taylor Leadership & performance

Many people give up on their New Year's resolutions not long after the year has started. January 12th was highlighted as "quitters day" by Strava, the social network for athletes.…

Dec 23 2025

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2025 in review: top posts of the year (Part 2)

By David Taylor AI, Brand rejuvenation, Distinctive brand activation

As 2025 draws to a close, it’s time to look back at some highlights from the 50 blog posts we’ve published so far this year. We’ve picked the most popular…

Dec 17 2025

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2025 in review: top posts of the year (Part 1)

By David Taylor AI, Brand rejuvenation, Distinctive brand activation

As 2025 draws to a close, it’s time to look back at some highlights from the 50 blog posts we’ve published so far this year. We’ve picked the most popular…

Dec 10 2025

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What drives distinctive taglines?

By David Taylor Distinctive communication

Taglines are a key form of Distinctive Brand Assets. The strongest – “Just Do It”, “I’m Lovin’ It”, “Have a Break” – act like instant mental shortcuts, with the line…

Dec 03 2025

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Life’s a pitch: “the greatest sales deck ever”

By David Taylor Internal engagement, Leadership & performance

Even if you're not seeking to raise money from investors, pitching is super important. We are ALL selling ALL the time, whether you are an agency pitching for new business,…

Nov 27 2025

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Is Brilliant Brand Strategy possible at the push of an AI prompt?

By David Taylor AI

New agencies started popping up last year claiming to do exactly what the title of this post asks. They promised to use AI to create brand strategy in a matter…

David Taylor

2026 Inspiration: Brilliant Brand Strategy

How brand marketing helps “prime” consumers before they buy

This is not a soft drink ad. It’s a brand rejuvenation masterclass: IRN-BRU

3 WAYS B2B BRAND INVESTMENT PAYS BACK

HOW to TURN NEW YEAR RESOLUTIONS INTO NEW HABITS

2025 in review: top posts of the year (Part 2)

2025 in review: top posts of the year (Part 1)

What drives distinctive taglines?

Life’s a pitch: “the greatest sales deck ever”

Is Brilliant Brand Strategy possible at the push of an AI prompt?

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