Brand Strategy Guides, Insights & Innovations

Mar 04 2026

How packaging can harness all 5 senses

By David Taylor Distinctive packaging & design

Ever since Kotler’s famous ‘4P’s of marketing’, packaging has always been seen as a poor cousin to product in the marketing mix. And since packaging has often been the domain…

Feb 25 2026

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Global brand leadership: head, heart and hands

By David Taylor Global branding, Leadership & performance

The challenge of leading a global brand team is the focus of several brandgym projects at the moment. I've seen how tough the challenge of doing this can be. But…

Feb 17 2026

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Putting Heart into Haircare: Not Your Mothers

By David Taylor Brand Vision, Positioning & Purpose, Consumer Insight, Distinctive communication, Distinctive packaging & design, Distinctive products & services

Post by Jon Goldstone, Managing Partner Global Any guesses on the fastest growing haircare brand in the US? I recently had the pleasure of working with the team at Not…

Feb 11 2026

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How being brand-led helps drive profitable growth: new research

By David Taylor Distinctive communication, Grow Your Core Business

Does consistent, brand-led marketing pay off? Yes, it absolutely does, according to a recent study done by research agency System 1 and the Effie awards body (1). This significant study,…

Feb 04 2026

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SUCCESSUL LAUNCH LESSONS from WALKERS SENSATIONS

By David Taylor Core Range Extension, Innovation to Stretch into New Markets

Post by Jon Goldstone, Managing Partner This week, I was invited to present the Walkers Sensations launch case study to a leading global food company. It was a real trip…

Jan 26 2026

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2026 Inspiration: Brilliant Brand Strategy

By David Taylor AI, Brand-led business

We're busy re-inventing HOW we work by harnessing AI, as everyone is. However, brilliant brand strategy is still key to success and this was the theme for our 2026 New…

Jan 21 2026

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How brand marketing helps “prime” consumers before they buy

By David Taylor 'Turbo Charged' Marketing Plans, Distinctive communication

Much of marketing today focuses on the lower part of the sales funnel, using "performance marketing" tactics like search engine marketing and online, conversion-focused advertising. "Advertising spend will increasingly be…

Jan 14 2026

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This is not a soft drink ad. It’s a brand rejuvenation masterclass: IRN-BRU

By David Taylor Brand rejuvenation, Distinctive communication, Grow Your Core Business

All long established brands face the same challenge: how to stay culturally relevant without forgetting what made you famous? One risk is brand stagnation and decline. Another risk is being…

Jan 07 2026

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3 WAYS B2B BRAND INVESTMENT PAYS BACK

By David Taylor B2B marketing

Making the case for brand investment is a challenge for B2B marketers. I saw this first-hand last week, on a project for a private equity backed US-based food business. “The…

Jan 01 2026

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HOW to TURN NEW YEAR RESOLUTIONS INTO NEW HABITS

By David Taylor Leadership & performance

Many people give up on their New Year's resolutions not long after the year has started. January 12th was highlighted as "quitters day" by Strava, the social network for athletes.…

THE BLOG

How packaging can harness all 5 senses

Global brand leadership: head, heart and hands

Putting Heart into Haircare: Not Your Mothers

How being brand-led helps drive profitable growth: new research

SUCCESSUL LAUNCH LESSONS from WALKERS SENSATIONS

2026 Inspiration: Brilliant Brand Strategy

How brand marketing helps “prime” consumers before they buy

This is not a soft drink ad. It’s a brand rejuvenation masterclass: IRN-BRU

3 WAYS B2B BRAND INVESTMENT PAYS BACK

HOW to TURN NEW YEAR RESOLUTIONS INTO NEW HABITS

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