2017 in review: Rebooting branding for a digital age

As we approach the end of the year, its time to look back and do a quick review of 2017. We’ve done another 100 blog posts this year, posting every week, like we have since the blog started back [...]

Sonos: nailing a consumer insight

The poster below from Sonos really grabbed my attention when I was waiting for a tube train this week. Nothing too fancy. Not a higher order, lifestyle-driven piece of communication. And unlikely [...]