Consumer Insight45

I came across an interesting article in The Washington Post about how Timberland has mined customer data to help "reboot" the brand, here. The relaunch was promoted by revenue flatlining…

The new communication campaign for Airbnb grabbed the attention of Mrs Taylor and myself when we saw it on TV this week. It's a really interesting example of a digital…

Should famous brands consider re-running famous ads, even if they are 20 or more years old?  An recent article in The Times suggests that this is indeed a great idea,…