Distinctive products & services Archives

May 25 2012

Amplify your product truth: Castle Lite

By David Taylor Distinctive products & services

Using your core product to create distinctiveness is a great way of increasing penetration to drive growth. The trick is to 'bake' the brand story into the product, and then…

Jan 30 2012

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Domino’s dramatise their product turnaround

By David Taylor Distinctive products & services

Guest post with Anne Charbonneau, Managing Partner for NL and France. We often talk about product upgrade as a good healthy habit for growing the core of a brands. But…

Aug 24 2010

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The power of brand properties

By David Taylor Distinctive communication, Distinctive packaging & design, Distinctive products & services

In the work I've been doing this year on turbo-powered marketing, one topic has come up over and over again: the power of "brand properties". These are assets such as…

May 12 2009

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Tropicana’s design disaster

By David Taylor Distinctive products & services

Tropicana's disastrous design change in the USA is a sobering reminder for all of us about the risk you take when you change your pack. Especially when you change it…

Aug 25 2006

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“Where’s the sausage?”: building brands on substance, not spin

By David Taylor Brand-led business, Distinctive products & services

This new blog is part of a bigger brandgym campaign for building brands on substance, not spin. We think brands should focus more on the "sausage" of branding, relevant product…

Distinctive products & services95

Amplify your product truth: Castle Lite

Domino’s dramatise their product turnaround

The power of brand properties

Tropicana’s design disaster

“Where’s the sausage?”: building brands on substance, not spin

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