In this first post of 2018, I propose six actionable tips to implement a new and positive habit in your life, to help you achieve your ambitions for the year:…
"What sounds heroic on a CV is not always what a brand most needs. Brands don’t always require heroes; they don’t always respond to 'alpha marketing'," writes Helen Edwards in…
The challenge of setting up and leading a global brand team came up in conversation this week with a client. I've seen how tough the challenge of global brand management…
"In an age of abundant capital, your most precious assets are your organisation's time, talent and energy," according to a HBR article by Bain which grabbed my attention. The article…
Aligning and engaging people is a critical part of delivering brand-led growth. But many senior managers over-rely on communicating the brand vision, rather than living it on a day-to-day basis.…
In this post we look at Howard Shultz of Starbucks to illustrate the power of the Brand CEO: a leader who is the living, breathing embodiment of the brand. This follows the…
Back in 2008 I started posting about my belief in the power of "brand CEOs": leaders who are the living, breathing embodiment of their brands. And I backed this belief…
I'm just back from breakfast with my next door neighbour, Nick, who has just launched his own strategy consultancy called Stratforma (He helps companies understand the complex world around us…
We should all stop running brand workshops according to Helen Edwards' recent column (subscription needed). She suggests "'Everyone-is-creative’ workshops don’t have a hope of fulfilling expectations". Is she right? Well,…
In a previous post, we looked at the idea of amplifying strengths, rather than focusing on fixing weaknesses, applied to people. Here in part 2, we look at how it…