Leadership & performance Archives

Jan 30 2019

If money doesn’t DRIVE people, what does?!

By David Taylor Internal engagement, Leadership & performance

Post by Prasad Narasimhan, Managing Partner based in Bangalore. What really drives and motivates people? We discussed this fascinating question last week at our brandgym global partner retreat. Each of…

Dec 27 2018

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6 Ways to Make your New Year Resolutions STICK

By David Taylor Leadership & performance

Its new year resolution time again. And so in this first post of 2019, I thought it was worth re-visiting a classic brandgym blog post by Diego Kerner, our Managing Partner…

May 10 2018

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True marketing leaders: following the money, not fads & fashion

By David Taylor Leadership & performance

“The 7 Deadly Sins of Brand Bureaucracy” was the first article I wrote for Market Leader back in 2002, marking the start of our campaign to cut through the bull***t and…

Jan 03 2018

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6 TIPS to HARNESS THE POWER OF HABITS

By David Taylor Leadership & performance

In this first post of 2018, I propose six actionable tips to implement a new and positive habit in your life, to help you achieve your ambitions for the year:…

Aug 31 2017

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Why most brands need nurturing, not heroics

By David Taylor Leadership & performance

"What sounds heroic on a CV is not always what a brand most needs. Brands don’t always require heroes; they don’t always respond to 'alpha marketing'," writes Helen Edwards in…

Jul 06 2017

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Global brand management: head, heart and hands

By David Taylor Global branding, Leadership & performance

The challenge of setting up and leading a global brand team came up in conversation this week with a client. I've seen how tough the challenge of global brand management…

Apr 18 2017

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Focus your scarcest resources: Time, Talent & Energy

By David Taylor Internal engagement, Leadership & performance

"In an age of abundant capital, your most precious assets are your organisation's time, talent and energy," according to a HBR article by Bain which grabbed my attention. The article…

Jan 10 2017

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Lead by example like Aston Martin’s CEO

By David Taylor Internal engagement, Leadership & performance

Aligning and engaging people is a critical part of delivering brand-led growth. But many senior managers over-rely on communicating the brand vision, rather than living it on a day-to-day basis.…

Mar 11 2015

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The power of the Brand CEO: Shultz and Starbucks

By David Taylor Brand Vision, Positioning & Purpose, Leadership & performance

In this post we look at Howard Shultz of Starbucks to illustrate the power of the Brand CEO: a leader who is the living, breathing embodiment of the brand. This follows the…

Mar 06 2015

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Did backing “brand CEOs” pays off?

By David Taylor Leadership & performance

Back in 2008 I started posting about my belief in the power of "brand CEOs": leaders who are the living, breathing embodiment of their brands. And I backed this belief…

Leadership & performance65

If money doesn’t DRIVE people, what does?!

6 Ways to Make your New Year Resolutions STICK

True marketing leaders: following the money, not fads & fashion

6 TIPS to HARNESS THE POWER OF HABITS

Why most brands need nurturing, not heroics

Global brand management: head, heart and hands

Focus your scarcest resources: Time, Talent & Energy

Lead by example like Aston Martin’s CEO

The power of the Brand CEO: Shultz and Starbucks

Did backing “brand CEOs” pays off?

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