Leadership & performance Archives

Feb 25 2026

Global brand leadership: head, heart and hands

By David Taylor Global branding, Leadership & performance

The challenge of leading a global brand team is the focus of several brandgym projects at the moment. I've seen how tough the challenge of doing this can be. But…

Jan 01 2026

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HOW to TURN NEW YEAR RESOLUTIONS INTO NEW HABITS

By David Taylor Leadership & performance

Many people give up on their New Year's resolutions not long after the year has started. January 12th was highlighted as "quitters day" by Strava, the social network for athletes.…

Dec 03 2025

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Life’s a pitch: “the greatest sales deck ever”

By David Taylor Internal engagement, Leadership & performance

Even if you're not seeking to raise money from investors, pitching is super important. We are ALL selling ALL the time, whether you are an agency pitching for new business,…

Feb 05 2025

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Lessons from Musical Theatre Improvisation

By David Taylor Food for thought, Leadership & performance

This January I took a week off to do a musical theatre improvisation course. Yes, you read that right, I was making up musicals on the spot for a whole…

Jan 29 2025

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Leadership lessons from two start-ups

By David Taylor Leadership & performance

Have you ever reflected on the "crucible moments" of your life: key experiences that forge who you are? I've recently reflected on one of mine that began 31 years ago…

Jan 15 2025

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Global brand management: head, heart and hands

By David Taylor Global branding, Leadership & performance

The challenge of setting up and leading a global brand team came up in conversation this week with a client. I've seen how tough the challenge of global brand management…

Jan 05 2025

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TURN NEW YEAR RESOLUTIONS INTO NEW HABITS

By David Taylor Leadership & performance

By this time in January, many people have given up on their New Year's resolutions. January 12th was highlighted as "quitters day" by Strava, the social network for athletes. A…

May 22 2024

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Murdering a market with daring distinctiveness: Liquid Death

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business, Leadership & performance

Post by Charlotte White, Managing Partner based in New York. We questioned whether Gatorade’s stretch to Unflavoured Water was "Dumb or Genius" in a recent brandgym blog. Time will tell which…

Jan 03 2024

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HOW CAN YOU MAKE YOUR NEW YEAR RESOLUTIONS STICK?

By David Taylor Leadership & performance

Many people give up on their New Year's resolutions by January 12th. This date was highlighted as "quitters day" by the Strava, the social network for athletes. A mere 8%…

Leadership & performance65

Global brand leadership: head, heart and hands

HOW to TURN NEW YEAR RESOLUTIONS INTO NEW HABITS

Life’s a pitch: “the greatest sales deck ever”

Lessons from Musical Theatre Improvisation

Leadership lessons from two start-ups

Global brand management: head, heart and hands

TURN NEW YEAR RESOLUTIONS INTO NEW HABITS

Murdering a market with daring distinctiveness: Liquid Death

HOW CAN YOU MAKE YOUR NEW YEAR RESOLUTIONS STICK?

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