Leadership & performance Archives

May 22 2024

Murdering a market with daring distinctiveness: Liquid Death

By David Taylor Brand Vision, Positioning & Purpose, Brand-led business, Leadership & performance

Post by Charlotte White, Managing Partner based in New York. We questioned whether Gatorade’s stretch to Unflavoured Water was "Dumb or Genius" in a recent brandgym blog. Time will tell which…

Jan 03 2024

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HOW CAN YOU MAKE YOUR NEW YEAR RESOLUTIONS STICK?

By David Taylor Leadership & performance

Many people give up on their New Year's resolutions by January 12th. This date was highlighted as "quitters day" by the Strava, the social network for athletes. A mere 8%…

Jan 20 2023

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TURN NEW YEAR RESOLUTIONS INTO NEW HABITS

By David Taylor Leadership & performance

By this time in January, many people have given up on their New Year's resolutions. January 12th was highlighted as "quitters day" by the Strava, the social network for athletes.…

Oct 07 2022

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The Expectation Effect: How Mindset Can Transform Your Life

By David Taylor Leadership & performance

"Transforming your life" is quite a claim for a book to make. But having read The Expectation Effect by David Robinson, I can see how the book's principles can indeed…

Aug 31 2022

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Creative inspiration from comedy: John Cleese

By David Taylor Leadership & performance

I just finished reading a fun and insightful book by comedian John Cleese: Creativity A Short and Cheerful Guide. As you can see from the image below, there are plenty…

Jun 29 2022

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Writing better briefs: tips and tricks

By David Taylor Distinctive communication, Leadership & performance

If you're a marketer, you probably think you're good at writing creative briefs: 80% of clients said they were in research (1). However, only 10% of agencies believe their clients…

Jun 02 2022

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How Frontline experience can forge fresh insight

By David Taylor Consumer Insight, Leadership & performance

In an earlier post here I suggested that getting out of your office is a great way to get insight. I looked at examples of leaders from Tesco, Timpsons and…

May 05 2022

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Purpose to Drive Performance: Harlequins Rugby

By David Taylor Brand Vision, Positioning & Purpose, Leadership & performance

This week I'm glued to Prep to Win, a new Amazon Prime series. This 'fly on the wall' sports documentary follows Harlequins, the rugby team I've supported for 15 years.…

Leadership & performance58

Murdering a market with daring distinctiveness: Liquid Death

HOW CAN YOU MAKE YOUR NEW YEAR RESOLUTIONS STICK?

TURN NEW YEAR RESOLUTIONS INTO NEW HABITS

The Expectation Effect: How Mindset Can Transform Your Life

Creative inspiration from comedy: John Cleese

Writing better briefs: tips and tricks

How Frontline experience can forge fresh insight

Purpose to Drive Performance: Harlequins Rugby

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