Even if you're not seeking to raise money from investors, pitching is super important. We are ALL selling ALL the time, whether you are an agency pitching for new business,…
This January I took a week off to do a musical theatre improvisation course. Yes, you read that right, I was making up musicals on the spot for a whole…
Have you ever reflected on the "crucible moments" of your life: key experiences that forge who you are? I've recently reflected on one of mine that began 31 years ago…
The challenge of setting up and leading a global brand team came up in conversation this week with a client. I've seen how tough the challenge of global brand management…
By this time in January, many people have given up on their New Year's resolutions. January 12th was highlighted as "quitters day" by Strava, the social network for athletes. A…
Post by Charlotte White, Managing Partner based in New York. We questioned whether Gatorade’s stretch to Unflavoured Water was "Dumb or Genius" in a recent brandgym blog. Time will tell which…
"Give your work a genuine purpose" was the attention grabbing headline in a Times article I read this week (1). "Before the pandemic, 'purpose' was voted as the business buzzword…
Many people give up on their New Year's resolutions by January 12th. This date was highlighted as "quitters day" by the Strava, the social network for athletes. A mere 8%…
The recent Bud Lite brand campaign with transgender social influencer Dylan Mulvaney has created a brutal backlash. Sales of the beer dropped 17% after the campaign and $6 billion was…
By this time in January, many people have given up on their New Year's resolutions. January 12th was highlighted as "quitters day" by the Strava, the social network for athletes.…