THE BLOG

Guest Post from David Nichols, Managing Partner and head of invention  Red Bull has done it again. Just when most of us were still trying to work out how to…

We used to think that you had to be a number one or two brand to prosper into today's competitive markets. Well, it seems that in diapers even being the…

"You need to disrupt your own business model fast, before somebody else does it for you," according to Matthew Key, CEO of Telfonica Digital, in a recent article in The…

This post follows on from an earlier blog about “marketing as service”, also called “brand utility”. Examples of brand utility are Nike’s personal coaching app, and VW creating a car…

Today’s Apple Event showed again why they are the grand masters of renovation, making it incredibly hard for competitors to keep up. The new products made a mockery of the…

Brita Fill & Go is a brilliant example of how to extend your core. Fill & Go is a portable water bottle that uses Brita filers for water you can…

Your marketing should provide a service, not just seek to sell more stuff. This is the thought-provoking proposal made by Alan Mitchell in a recent edition of Marketing. He argues that…

Keeping it in the family, today's post comes courtesy of my brother Chris, who runs marketing for North East Derbyshire District Council. He  has actually shown that Twitter can have some use…

Guest post by David Nichols, Managing Partner (Global) and Head of Invention Most point-of-sale (POS)  I see is pretty boring and unlikely to grab attention. One exception to this is…