THE BLOG

I have just been blow away by a brilliant presentation by Martin Weigel of Widen & Kennedy Amsterdam, called How (Not) to Fail: click here to watch on Slideshow. Thanks…

... then this one looks a good one to attend: "The Big Re-Think", organised by The Economist Conferences. This year the theme is how to "Make your brand more powerful".…

The horsemeat scandal* shows that "Marketers have lost their sense of what the word 'brand' actually means. They have fallen prey to the view of 'branding' as the 'frothy bit',…

Young people are a key audience when it comes to social media. People approaching their 20's now are the first generation to have spent their teenage years fully immersed in…

This week's bit of genius from marketoonist Tom Fishburne looks at the question of brand loyalty. Many gurus preach that companies can grow by through efforts to make their consumers…

New research from InTV deals yet another blow to the mistaken belief that social media is key to creating buzz about your brand. The research shows that good old fashioned…

To change consumer behaviour you have to first change attitudes using communication, right? This is the conventional advertising-led theory of marketing, summed up with the AIDA model: awareness->interest->desire->action. Well, in fact…

Mark Ritson's latest column cuts through the hype and hysteria around Oreo's impromptu Twitter ad, which ran during the 34-minute blackout that interrupted last week's Superbowl. In case you missed it, the tweet…

Today I had lunch in my local, nicely spruced up and enlarged Pret a Manger. And my trip reminded me of how great a job they have done to constantly…

The Grow the Core book launch day arrived on Monday, 4th Feb. And the great news is that by 10am its already gone to number 2 in Amazon's branding books…