THE BLOG

Regular readers will know I've been a bit of a social media sceptic, especially in terms of the role it can play for most fast moving consumer goods (FMCG) brands.…

Consumer creativity contests are all the rage these days. One that caught my eye was Heineken's global competition to design a new bottle in their "Remix our Future" contest. This made…

My favourite email of the year so far was the one inviting me to speak about growing the core at this year's Brand Manage Camp in Las Vegas, on 16th…

Thanks to Carol Flint at Ryvita for sharing a great example of how to use packaging to grow the core: new "foil fresh" packs that the brand has just launched.…

A new format of innocent smoothies I snapped whilst shopping got me thinking about the role of core brand extension. The bottle is slightly smaller than normal, and sold at…

Tesco has just confirmed its its exit from the US market, with Fresh & Easy's failure costing a hefty billion pounds according to reports here. This led to the first drop in…

To grow your core you need to get things right in store. But the Carr's water biscuit brand has failed to take this on board, based on the story shared…

Post from Prasad Narasimhan, our Managing Partner for Asia, based in Bangalore, India. Every marketer knows that great insights fuel brands & their success in market. Insights inspire action and create growth…

For the last couple of years it feels like I've been trying to make myself heard at a Justin Bieber concert full of fans screaming "SOCIAL MEDIA, WE LOVE YOU!"…