THE BLOG

Post from Prasad Narasimhan, our Managing Partner for Asia, based in Bangalore, India. Every marketer knows that great insights fuel brands & their success in market. Insights inspire action and create growth…

For the last couple of years it feels like I've been trying to make myself heard at a Justin Bieber concert full of fans screaming "SOCIAL MEDIA, WE LOVE YOU!"…

Helen Edwards suggests marketing workshops are a total waste of time in her latest Marketing column: "Industrial workshops' outputs were always hard, useful and specific", she says. "Sloppy marketing sessions are…

Will Tesco's purchase of the Giraffe chain of family restaurants for £48.6 million take focus away from the core supermarket business, or help grow it? Let's look at the arguments…

Another bit of genius from marketoonist Tom Fishburne, this one about the potentially fatal effects of "brand complacency". This is especially relevant to brand leaders, who need to constantly work on…

It was great to open the latest edition of Market Leader and discover that our Grow the Core article had been selected as the lead cover story. The article gives…

Will Virgin Atlantic's new marketing approach, with the brand idea of "Flying in the face of ordinary", be enough to stop the business nose-diving and get it growing again? This…

I posted on Skyfall last year, here, saying it was a good example of brand revitalisation. Well, as things have turned out, "good" was a little bit of an under…

The world of the future will be all digital, right? Books, for example, will just be quaint souvenirs of an old fashioned world before Kindles, iPads and smartphones. Well, here…

Social media evangelists love to shock and scare marketing folk by saying "TV is DEAD!" They point their finger accusingly at brand teams still using TV advertising, damning them as…