THE BLOG

While many airlines are struggling, easyJet is flying high, with 2012 revenue up 12% and profit up 28%. easyJet's Marketing Director, Peter Duffy, gave his inside view on the revitalisation of…

This cool cartoon below on growing the core has been created by blogging legend Hugh MacLeod at Gapingvoid.com, as part of the promotion for my talk at Brand Manage Camp 2013…

Big brands are still over-promising and under-delivering, according to research from YouGov published in Marketing Magazine. This shows that there is still a big opportunity for brands who just do…

As a martial arts practitioner, I love watching the mixed martial arts (MMA) in UFC (Ultimate Fighting Championship). And I'm not alone, with 500 Million homes in 175 countries also tuning in,…

Last week I posted on the impact a Brand CEO can have on a business, using P&G, Unilever and Starbucks as examples. Here, I look at some of the possible…

Every year we do a marketing director survey on an important topic. In past years we've covered brand leadership, turbo charging marketing plans and recession-proof branding. This year it may…

I'm a big believer in the power of leadership, especially from what I call a "Brand CEO". This is a leader who doesn't just talk about the brand, they ARE…

Guest post by David Nichols, Managing Partner of the brandgym, and Head of Invention In a blog not too long ago here, I enthused about how far ahead in marketing activation…

Guest post by David Nichols, Managing Partner of the brandgym, and Head of Invention In a world drowned in new technology and overstuffed with audio gadgets, Bose has found a…

One of many risks with sub-branding is subverting your brand and creating to fragmentation, as shown by the example of Budweiser beer, shared with me by Roser from Friesland Foods.…