THE BLOG

What is the best way to design a brand experience, in order to maximise customer satisfaction? Some answers to this question are given in another excellent paper from Phil Barden…

Look around you today and you will probably notice that quality and speed of execution is often what helps competitors win. This is especially true of those new players who…

I saw this nice bit of brand activation inside Sainsbury's head office the other week. First, is a core range extension of a lasagne kit, with pasta sheets, creamy sauce…

Sitting in Heathrow airport I came across Red Bulletin, the monthly magazine by Red Bull. Flicking through it got me thinking about the whole area of content creation and brand…

I was intrigued by this headline on the Marketing Magazine website, as I'm keen to get data on the ROI (return on investment) effect of social media. The article was…

Guest post from Prasad Narasimhan, our Managing Partner for Asia, based in Bangalore, India.  As brand coaches, we are constantly looking for great ideas that will grow brand & business for our…

I was recently sent a great article about Nestlé’s "double whammy" in coffee, by one of my clients, Cecile Coutens, Global Marketing Director at Mars (The article is here, if you…

Regular readers will know that I have long been an Apple fan(atic). For years I've loved the product design, the ease of use, the packaging, the stores, the Steve Jobs…

Many marketing teams re-invent most of their marketing plans each year. They run a campaign or activation only once and then move on in search of something new. A better…

Have O2 lost the plot completely with their latest campaign that asks us "To be more dog"? Or is it is a brilliant, new age bit of social powered marketing? The…