THE BLOG

On a recent trip to London Gawtwick airport the poster ads from easyJet below really caught my eye. They were doing a great job of promoting easyJet for business users.…

You can tell a lot about a company from the reception area at the office. And one of the best I've seen in a while is at Unilever's UK offices…

Guest Blog by David Nichols, Managing Partner and Head of Invention One of the world’s most successful entertainment franchise is not a film, not a pop artist, not even a musical. It’s a…

Just back from a great talk by author John Boyne at the Wimbledon Bookfest. He was (warning: proud dad alert) giving a prize to my daughter Chloé for a story about…

This pack of new Baco EasyCut cling film found on my latest shopping trip shows how innovation doesn't have to be "big I" innovation: revolutionary, discontinuous iPad-like change.  Growth comes not…

What, if anything, can you learn about brand building from Lady Gaga? Below I look at this question in this 3rd post from Brand Manage Camp 2013, based on a talk…

When looking for new business ideas, it can help to BE the consumer, rather than trying to understand the consumer. This approach worked well for James Lohan and Tamara Heber-Percy,…

Why is it that some branded content goes "viral", whilst other content doesn't? Johna Berger shared ideas about this at Brand Manage Camp 2013, based on his research at Wharton on the…

When it comes to marketing foods, the power of Occasion Based Marketing, or OBM, has been recognized for a long time. Iconic brand exponents of OBM include Kellogg’s (breakfast), Kit…