THE BLOG

I came across this little golden nugget of inspiration about "How to write" by David Ogilvy on Linked In. Thanks to Paul Dervan, Brand Director at Telefónica Digital, for posting it.…

Michael Tchong made an eloquent case that "ubertrends" are re-shaping our future at Brand Manage Camp 2013. Most of these mega-whopper-trends were, of course, linked to the digital revolution. The…

On a recent trip to London Gawtwick airport the poster ads from easyJet below really caught my eye. They were doing a great job of promoting easyJet for business users.…

You can tell a lot about a company from the reception area at the office. And one of the best I've seen in a while is at Unilever's UK offices…

Guest Blog by David Nichols, Managing Partner and Head of Invention One of the world’s most successful entertainment franchise is not a film, not a pop artist, not even a musical. It’s a…

Just back from a great talk by author John Boyne at the Wimbledon Bookfest. He was (warning: proud dad alert) giving a prize to my daughter Chloé for a story about…

This pack of new Baco EasyCut cling film found on my latest shopping trip shows how innovation doesn't have to be "big I" innovation: revolutionary, discontinuous iPad-like change.  Growth comes not…

What, if anything, can you learn about brand building from Lady Gaga? Below I look at this question in this 3rd post from Brand Manage Camp 2013, based on a talk…

When looking for new business ideas, it can help to BE the consumer, rather than trying to understand the consumer. This approach worked well for James Lohan and Tamara Heber-Percy,…