THE BLOG

This is the second part of our review of the top blog posts of 2013. 6. Creating replicable brand properties (July) We've been working with marketing teams to help them…

This is the first of two posts that look back at our favourite blog posts of 2013, as a way of closing the year. 1. Why grow the core (Jan…

Pope Francis has just been names Time's Person of the Year, only 10 months in his new role as leader of the world's 1.2 billion Roman Catholics. This prestigious award is…

I found some new angles on the importance of visual brand properties in this Ad Age article by Laura Ries. She calls visual properties such as logos "visual hammers" that…

I enjoyed reading Richard Reed, one of innocent's founders, talking about what he's learnt about business. I met him briefly at the innnocent AGM, and the "I Know" column in…

Four years I posted on "brand stretch madness" from Aston Martin: the over-priced and under-powered Cygnet city car. I predicted it would be a horrible flop, and this has indeed…

I've just finished reading the new book by my INSEAD marketing professor, Niraj Dawar: Tilt: Shifting your strategy downstream from products to customers. You can order it here. At first…

Interesting to see the first Starbucks train leave the station in Switzerland on November 21st on a route running from Geneva Airport to St. Gallen, as reported here.Thanks to German…

Sales of Aga cast iron cookers are reported as growing again, up 15% and at the highest level since 2005/06. This comes after several difficult years of people cutting back…

Guest blog by Prasad Narasimhan, brandgym Managing Partner for Asia, based in Bangalore. In an earlier blog, I talked about how brands can create deeper relationships with consumers by exploring three…