THE BLOG

This is the first of a series of posts looking at brilliant brand ideas. Brand ideas are a key output from the brand vision to action work we do, working…

Guest blog by Prasad Narasimhan, brandgym Managing Partner for Asia, based in Bangalore. Drawing on our 20 years of experience on brand vision to action from 200+ projects, we've identified six…

How refreshing to hear a some long overdue common sense on the role of social media from Jon Goldstone, Unilever's UK VP of brand building for food and ice cream. Jon…

Guest blog by Prasad Narasimhan, brandgym Managing Partner for Asia, based in Bangalore. The belief that strategy is distinct from execution has become increasingly endemic in business today. It can be…

Is it possible to be too focused on growth? The answer is "yes", according to Julian Birkinshaw, professor of strategy at London Business School, writing in this month's Marketing. He…

A recent trip to the supermarket to buy fondue cheese reminded me that, even In a world of sexy social media, the good old basics of marketing are still vitally…

Mobile network O2's decision to kill its fledgling healthcare offer, Help at Hand, shows how hard it is to stretch a brand into a new category. This new service, comprising a…

This is the second part of our review of the top blog posts of 2013. 6. Creating replicable brand properties (July) We've been working with marketing teams to help them…

This is the first of two posts that look back at our favourite blog posts of 2013, as a way of closing the year. 1. Why grow the core (Jan…

Pope Francis has just been names Time's Person of the Year, only 10 months in his new role as leader of the world's 1.2 billion Roman Catholics. This prestigious award is…