THE BLOG

What a difference two years can make. Back in March 2012 I posted on how supermarket chain Morrisons had rejuvenated their core by focusing on communicating their fresh food offering, both…

When it comes to making decisions, most of us suck. This is the view that Dan Heath shared at the annual conference of STIMA (the Belgian Marketing Society), where I was…

Cake brand Mr Kipling may be about to ditch the slogan its been using for almost 50 years, according to an interview given by the CEO of brand owner Premier…

Unilever's launch of compressed deodorants has really caught my eye. The technology is being launched under several brands, including Dove, Sure/Rexona and Nivea. The packs are half the size they…

"We have to be humbler, simpler and more realistic in how we depict the role of our brands in people’s lives, matching our claims to what we can control." This…

A crisis is sometimes needed to force a focus on the core business, which is the sorry case with the Co-Op. The company is about to announce expected losses of…

More news this week on Blackberry's refocusing on its core of business users. CEO John Chen announced how it will be remember and refresh what made it famous from a product…

Head & Shoulders was my first brand manager role at P&G back in the Victorian age, so I have a special attachment to the brand. I still  do a quick…

This week I saw a fascinating story about how Grey helped The British Heart Foundation create distinctive memory structure to actually help save people suffering from heart attacks. Now, if…

I learnt about an amazing brand property earlier this year, when over in Chicago speaking on growing the core at Kraft's North American marketing conference. The brand property in question…