THE BLOG

This is the 3rd of our posts on brilliant brand ideas, this one by David Nichols, Managing Partner Global and our head of invention. Over the last several years, the…

This is a personal post, for anyone interested in interior design: some interior design inspiration from Mrs Taylor, Anne-Marie, who is an "interior design coach". The Decor Café has just…

Behavioural economics (BE) is getting more and more pofile these days. The idea behind BE is that changing the situation people are buying a product in, or the way information…

I liked a recent piece by Dan Hulse, MD of St Lukes, in Marketing in which he wrote about the need to go beyond creative ideas to creative BUSINESS IDEAS that…

Belated congratulations to Sainbury's for winning the Marketing Society Brand of the Year award. The prize was just reward for the company's strong and consistent performance, with 35 consecutive quarters…

In this second of our monthly posts on brilliant brand ideas, we look at premium vodka brand Grey Goose. Grey Goose's success is reflected in it being the most preferred vodka…

It seems that the new CEO of Blackberry, John Chen, is finally getting the company to re-focus back on its core business of business users. Shame it took them so bloody…

Guest post by Prasad Narasimhan, Managing Partner for Asia. We in India know so little about western classical music, but when Mozart’s 25th symphony plays, every Indian ear perks up to…

This is the first of a series of posts looking at brilliant brand ideas. Brand ideas are a key output from the brand vision to action work we do, working…

Guest blog by Prasad Narasimhan, brandgym Managing Partner for Asia, based in Bangalore. Drawing on our 20 years of experience on brand vision to action from 200+ projects, we've identified six…