THE BLOG

More news this week on Blackberry's refocusing on its core of business users. CEO John Chen announced how it will be remember and refresh what made it famous from a product…

Head & Shoulders was my first brand manager role at P&G back in the Victorian age, so I have a special attachment to the brand. I still  do a quick…

This week I saw a fascinating story about how Grey helped The British Heart Foundation create distinctive memory structure to actually help save people suffering from heart attacks. Now, if…

I learnt about an amazing brand property earlier this year, when over in Chicago speaking on growing the core at Kraft's North American marketing conference. The brand property in question…

This is the 3rd of our posts on brilliant brand ideas, this one by David Nichols, Managing Partner Global and our head of invention. Over the last several years, the…

This is a personal post, for anyone interested in interior design: some interior design inspiration from Mrs Taylor, Anne-Marie, who is an "interior design coach". The Decor Café has just…

Behavioural economics (BE) is getting more and more pofile these days. The idea behind BE is that changing the situation people are buying a product in, or the way information…

I liked a recent piece by Dan Hulse, MD of St Lukes, in Marketing in which he wrote about the need to go beyond creative ideas to creative BUSINESS IDEAS that…

Belated congratulations to Sainbury's for winning the Marketing Society Brand of the Year award. The prize was just reward for the company's strong and consistent performance, with 35 consecutive quarters…

In this second of our monthly posts on brilliant brand ideas, we look at premium vodka brand Grey Goose. Grey Goose's success is reflected in it being the most preferred vodka…