THE BLOG

Just back from a great talk by author John Boyne at the Wimbledon Bookfest. He was (warning: proud dad alert) giving a prize to my daughter Chloé for a story about…

This pack of new Baco EasyCut cling film found on my latest shopping trip shows how innovation doesn't have to be "big I" innovation: revolutionary, discontinuous iPad-like change.  Growth comes not…

What, if anything, can you learn about brand building from Lady Gaga? Below I look at this question in this 3rd post from Brand Manage Camp 2013, based on a talk…

When looking for new business ideas, it can help to BE the consumer, rather than trying to understand the consumer. This approach worked well for James Lohan and Tamara Heber-Percy,…

Why is it that some branded content goes "viral", whilst other content doesn't? Johna Berger shared ideas about this at Brand Manage Camp 2013, based on his research at Wharton on the…

When it comes to marketing foods, the power of Occasion Based Marketing, or OBM, has been recognized for a long time. Iconic brand exponents of OBM include Kellogg’s (breakfast), Kit…

I'm travelling back from Brand Manage Camp 2013 in Las Vegas, which has been a brilliant couple of days; definitely a cut above other marketing conferences I've attended. I have about…

Eight interesting lessons on leadership from Sir Alex Ferguson have been published in the HBR here, and a summary on Linked In, here. Harvard Prof Anita Elberse worked closely with Sir Alex to examine…

Yahoo is the latest brand guilty of wasting time and money on changing its logo. This just the sort of thing that reinforces the mis-perception that branding is about logos,…