THE BLOG

An intriguing collaboration between two of my favourite brands caught my eye this week. The first brand in this new collaboration is Fifty Three's Paper, a beautifully designed iPad app…

Guest blog by Prasad Narasimhan, brandgym Managing Partner for Asia, based in Bangalore. The problem of sameness is still endemic in several categories, with a cotinued over-reliance on emotional "sizzle". The…

John Lewis' new Xmas ad is the most talked about TV commercial of the year, based on extensive research in the Taylor family household. The cartoon ad features a hare…

Guest blog by Prasad Narasimhan, brandgym Managing Partner for Asia, based in Bangalore. All efforts to grow the core need to be anchored on a Big Brand Idea. This is…

Guest post by Diego Kerner, Managing Partner for Latin America. Having the ability of thinking creatively is a critical skill for marketers. Wouldn´t it be nice to be able to…

In an earlier blog, I talked about how occasions offer a powerful marketing tool for Foods brand marketers. Here, we llok at how "Occasion Based Positioning" (OBP) can be used…

I loved hearing about the Alamo Drafthouse cinema chain that started in Austin, Texas, in Jackie Hubba's session at Brand Manage Camp 2013. This struck me as an example of "branding…

I came across this little golden nugget of inspiration about "How to write" by David Ogilvy on Linked In. Thanks to Paul Dervan, Brand Director at Telefónica Digital, for posting it.…

Michael Tchong made an eloquent case that "ubertrends" are re-shaping our future at Brand Manage Camp 2013. Most of these mega-whopper-trends were, of course, linked to the digital revolution. The…