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My favourite email of the year so far was the one inviting me to speak about growing the core at this year's Brand Manage Camp in Las Vegas, on 16th and 17th September. I know, its a tough job eh? I'll be sharing insights, tips and tricks inspired by the Grow the Core book.

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This is one of the USA's leading branding conferences, with two days worth of speakers, covering everything from creativity, to "contagious ideas" and innovation. So I'm chuffed to bits to have been invited to speak.

The full agenda for the event is here. And if you click below you can watch a little movie with more about my talk.

So, see you in Vegas!