THE BLOG

Tesco has admitted defeat on its attempt to grow a US business with the Fresh & Easy chain, after five years and eye-watering cumulative losses of £900 million. Yup. Almost…

Thinking inside the box, not outside it, is the key to growth, according to Helen Edwards in another of her excellent columns in Marketing. She quotes as an example the…

Tango shower gel is likely to end up in the already over-crowded brand extension graveyard, if you ask me. The fizzy soft drink brand has signed a licensing deal to…

"Newsjacking" has become a popular way for brands to try and create extra exposure and "buzz" for their brands, by creating topical ads that react quickly to news stories. A…

The failure of Animee beer, explicitly targeted at women, shows the perils of explicitly positioning yourself to a niche target and becoming what I call a "ghetto brand". Thanks to…

Barbour is one of the best examples of product placement in the new Bond movie Skyfall, in which Daniel Criag wears a Barbour Beacon Heritage sports jacket in the finale…

This is your chance to put your marketing judgement to the test, by taking our 60 second Hit and Miss Survey: just click here. Below is a bit more info…

What a let-down I felt watching the new campaign from Tesco hit my TV screen. The campaign had been hotly awaited, following the appointment of creative hot shots Wieden &…

The new ee mobile network is one of the biggest new brand launches in recent times - will the many millions of marketing spend pay off? This post is on…

Guest post from Anne Charbonneau, Managing Partner for France and Benelux. Converging different local brands to a single global vision is a big challenge,starting with different local brand names, backgrounds…