THE BLOG

A quick reminder that the Grow the Core book launches this Monday, 4th Feb. We're trying to get as many people as possible to buy on that day, to give…

This is the fourth of a series of weekly posts introducing key themes from the new brandbgym book, Grow the Core: How to Focus on Your Core Business for Brand…

Volvic mineral water has joined the long line of brands trying to get us to create and share content. The brand is asking people to enter a contest by "Submitting…

This is the third in a series of weekly posts introducing key themes from the new brandbgym book, "Grow the Core: How to Focus on Your Core Business for Brand…

This is one of my occasional plugs for great companies and organisations looking for talented marketers to join them. And this one is a cracker: Marketing & Communications Director for Save…

Guest post from Prasad Narasimhan, our Managing Partner for Asia, based in Bangalore, India. In London recently, I made my customary pilgrimage to Hamleys, the ‘Finest Toy Shop in the World’.…

This is the second of a series of weekly posts introducing key themes from the new brandbgym book, Grow the Core: How to Focus on Your Core Business for Brand…

One of our brandgym rallying calls is "Where's the Sausage?", or as they say in America, "Where's the beef?" And this is a question that millions of Tesco shoppers are…

We're only in the 2nd week of 2013, and high street music store chain HMV has announced that it has gone bust. This follows hot on the heels of Jessops, a…

This is the first of a series of weekly posts introducing key themes from the new brandbgym book, Grow the Core: How to Focus on Your Core Business for Brand…