THE BLOG

As a nice way to end off the year, here are the brandgym blog posts of the year, as selected by... me! 1. January: Kodak's bancruptacy and the risk of…

Guest post from David Nichols, Managing Partner and Head of Invention Starbucks has just launched a major new innovation in the UK – Verismo is a competitor to Nespresso's home coffee machine…

Guest post from Prasad Narasimhan, Managing Partner Asia   “IT IS NOW 8.20 am, INDIGO STANDARD TIME” This innocuous announcement from the IndiGo airhostess startled me for its subtle brazenness. And…

Tesco has admitted defeat on its attempt to grow a US business with the Fresh & Easy chain, after five years and eye-watering cumulative losses of £900 million. Yup. Almost…

Thinking inside the box, not outside it, is the key to growth, according to Helen Edwards in another of her excellent columns in Marketing. She quotes as an example the…

Tango shower gel is likely to end up in the already over-crowded brand extension graveyard, if you ask me. The fizzy soft drink brand has signed a licensing deal to…

"Newsjacking" has become a popular way for brands to try and create extra exposure and "buzz" for their brands, by creating topical ads that react quickly to news stories. A…

The failure of Animee beer, explicitly targeted at women, shows the perils of explicitly positioning yourself to a niche target and becoming what I call a "ghetto brand". Thanks to…

Barbour is one of the best examples of product placement in the new Bond movie Skyfall, in which Daniel Criag wears a Barbour Beacon Heritage sports jacket in the finale…

This is your chance to put your marketing judgement to the test, by taking our 60 second Hit and Miss Survey: just click here. Below is a bit more info…