Grow the Core: brandgym book 7
Very exciting news for the new year is the forthcoming launch of our 7th book: Grow the Core: How to Focus on Your Core Business for Brand Success.
It comes out on 4th February, 2013 but if you are keen, you can pre-order it here.
Based on the increasing number of projects companies want to do on
growing the core, it seems that businesses are finally seeing the
advantages this has over relying on brand stretching. But whilst there
are 40,000 innovation books on Amazon, there is not one with pratical
advice on how to grow your core business… until now 🙂
Here are some of the nice quotes from early readers of the book:
“No-one has a better grasp of what is fundamentally important in
marketing than David Taylor. Now he’s turned his sights – brilliantly I
might add – on the vitally important topic of growing the core.” Kevin Lane Keller,
E.B. Osborn Professor of Marketing, Tuck School of Business
“This book is an inspiring
guide to help companies face the biggest challenge of today – how to successfully
grow their core." Martin Glenn, CEO, Iglo
Foods Group Limited
"Grow the Core is another
excellent example of David Taylor’s uniquely practical, bottom-line focused
approach to branding." Alfrédo Gangotena,
Global Chief Marketing Officer, MasterCard Worldwide
I'll be doing some more posts on the book in the coming weeks, ahead of the 4th Feb publication.