THE BLOG

This post follows on from an earlier blog about “marketing as service”, also called “brand utility”. Examples of brand utility are Nike’s personal coaching app, and VW creating a car…

Today’s Apple Event showed again why they are the grand masters of renovation, making it incredibly hard for competitors to keep up. The new products made a mockery of the…

Brita Fill & Go is a brilliant example of how to extend your core. Fill & Go is a portable water bottle that uses Brita filers for water you can…

Your marketing should provide a service, not just seek to sell more stuff. This is the thought-provoking proposal made by Alan Mitchell in a recent edition of Marketing. He argues that…

Keeping it in the family, today's post comes courtesy of my brother Chris, who runs marketing for North East Derbyshire District Council. He  has actually shown that Twitter can have some use…

Guest post by David Nichols, Managing Partner (Global) and Head of Invention Most point-of-sale (POS)  I see is pretty boring and unlikely to grab attention. One exception to this is…

Guest post from David Nichols, Managing Partner (Global) and head of invention I was attending an open day at a school recently and was surprised to hear the Headmistress inviting…

Lset week saw the curious move to launch "EE" into the already over-branded UK mobile network market. EE is the new name for Everything Everywhere, the joint venture created by the merger…

This is the second of two posts with highlights from our 6th annual research paper, aiming to cut through the hype and hysteria around social media*. In this post I'll…