THE BLOG

What a let-down I felt watching the new campaign from Tesco hit my TV screen. The campaign had been hotly awaited, following the appointment of creative hot shots Wieden &…

The new ee mobile network is one of the biggest new brand launches in recent times - will the many millions of marketing spend pay off? This post is on…

Guest post from Anne Charbonneau, Managing Partner for France and Benelux. Converging different local brands to a single global vision is a big challenge,starting with different local brand names, backgrounds…

  James Bond continues to be the best ever example of brand revitalisation. Skyfall is the 23rd movie in the brand's 50 year history, and looks set to be the…

As a result of our continued growth we're looking to expand our global network of six senior partners.  And the best qualification for a new partner is being recommended by one…

Another genius post from marketoonist Tom Fishburne, this time on branding lessons from the "Frankenstorm" Sandy that hit the US last week. By the way, hope our East Coast US…

Guest Post from David Nichols, Managing Partner and head of invention  Red Bull has done it again. Just when most of us were still trying to work out how to…

We used to think that you had to be a number one or two brand to prosper into today's competitive markets. Well, it seems that in diapers even being the…

"You need to disrupt your own business model fast, before somebody else does it for you," according to Matthew Key, CEO of Telfonica Digital, in a recent article in The…

This post follows on from an earlier blog about “marketing as service”, also called “brand utility”. Examples of brand utility are Nike’s personal coaching app, and VW creating a car…