THE BLOG

Britain have won an amazing seven out of 10 track cycling gold medals in London. One of the secrets of this success is an approach called "marginal gains": accumulating small…

I learnt about how Dr Dre's Beats headphones had beaten the ban on 2012 "ambush marketing", via another bit of cartoon genius from Tom Fishburne here. Only this morning I…

Just back from a wonderful exhibition on the work of designer Thomas Heatherwick and his team at the V&A in London. Its on till Sep 30th, so do pop in…

Interesting to see the Lays brand in the US rolling out the Do Us a Flavour activation, which started in the UK in 2008 on the Walkers brand. Note how…

We have a simple definition of marketing: SMS, which stands for SELL MORE STUFF. Everything else, such as brand image and brand loyalty, is simply a means to the end…

Guest blog from Anne Charbonneau, our Managing Partner in Amsterdam What if you took the best models for success from business and applied them to your personal life? This is…

I think this is one of the few blogs where we go back and see if our predictions were accurate, or not. And so, its time to see how brandgym…

I have O2 to thank for my first ever live TV appearance.. after Sky News picked up my blog about O2's poor communication following their network failure last Thursday. When…

Interesting to read about the planned flotation of Moleskine, the notebook maker, with an expected value of $250mill. I blogged about this brand back in 2006 here. And since then…