Brand Strategy Guides, Insights & Innovations

Aug 14 2012

“Marginal gains” help British cycling win gold

By thebrandgym Uncategorized

Britain have won an amazing seven out of 10 track cycling gold medals in London. One of the secrets of this success is an approach called "marginal gains": accumulating small…

Aug 09 2012

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Dr Dre’s Beats beat ban on 2012 ambush marketing

By thebrandgym Uncategorized

I learnt about how Dr Dre's Beats headphones had beaten the ban on 2012 "ambush marketing", via another bit of cartoon genius from Tom Fishburne here. Only this morning I…

Aug 07 2012

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“Purposeful aimlessness”: Thomas Heatherwick

By David Taylor Uncategorized

Just back from a wonderful exhibition on the work of designer Thomas Heatherwick and his team at the V&A in London. Its on till Sep 30th, so do pop in…

Aug 02 2012

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Lays “Do us a Flavour” – a global activation property

By thebrandgym Uncategorized

Interesting to see the Lays brand in the US rolling out the Do Us a Flavour activation, which started in the UK in 2008 on the Walkers brand. Note how…

Jul 31 2012

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Is this the craziest campaign ever?

By thebrandgym Uncategorized

We have a simple definition of marketing: SMS, which stands for SELL MORE STUFF. Everything else, such as brand image and brand loyalty, is simply a means to the end…

Jul 26 2012

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HOW ABOUT MEASURING YOUR LIFE THIS SUMMER?

By thebrandgym Uncategorized

Guest blog from Anne Charbonneau, our Managing Partner in Amsterdam What if you took the best models for success from business and applied them to your personal life? This is…

Jul 24 2012

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Hit ‘n Miss 2011/12 – were you right?

By thebrandgym Uncategorized

I think this is one of the few blogs where we go back and see if our predictions were accurate, or not. And so, its time to see how brandgym…

Jul 20 2012

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O2 miss chance to enhance their brand

By thebrandgym Uncategorized

I have O2 to thank for my first ever live TV appearance.. after Sky News picked up my blog about O2's poor communication following their network failure last Thursday. When…

Jul 19 2012

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Moleskine write a lovely growth story

By thebrandgym Uncategorized

Interesting to read about the planned flotation of Moleskine, the notebook maker, with an expected value of $250mill. I blogged about this brand back in 2006 here. And since then…

Jul 17 2012

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How to make workshops work

By David Taylor Internal engagement, Leadership & performance

We should all stop running brand workshops according to Helen Edwards' recent column (subscription needed). She suggests "'Everyone-is-creative’ workshops don’t have a hope of fulfilling expectations". Is she right? Well,…

THE BLOG

“Marginal gains” help British cycling win gold

Dr Dre’s Beats beat ban on 2012 ambush marketing

“Purposeful aimlessness”: Thomas Heatherwick

Lays “Do us a Flavour” – a global activation property

Is this the craziest campaign ever?

HOW ABOUT MEASURING YOUR LIFE THIS SUMMER?

Hit ‘n Miss 2011/12 – were you right?

O2 miss chance to enhance their brand

Moleskine write a lovely growth story

How to make workshops work

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