THE BLOG

I've posted before on why Twitter has a tiny role for most brands. The top 10 UK consumer brands have a Twitter following which is on average only 1% the…

Guest post from David Nichols, brangym's head of invention. easyJet, the low cost airline pioneered by Sir Stelios Haji-Ioannou, is doing away with it's famous free-for-all seating system, that is…

Guest post from Silvina Moronta, brandgym Partner for Latin America Once again the Lynx team has showed us how smart brand teams capitalize opportunities by being responsive to what's happening…

BT's decision to change kill off the two sub-brands it used for Wi-Fi is a good example of brand focus. Up to now, BT used "BT Fon" for the network…

Just read a nice presentation on using "ritualising your brand*, from Jon Howard of Quiet Storm, via slideshare.  Rituals can be a powerful form of brand property to use in…

Helen Edward's column in Marketing really is a great read. In a recent column (subscription needed) she complained that the majority of prizes at The Marketing Society Awards were for…

Guest post by Anne Charbonneau, our Managing Partner in Amsterdam. Very inspiring interview with Unilever's CEO Paul Polman in this month's HBR (Subscription needed). Polmans’s goal? To double corporate revenue…

Amongst the retail doom and gloom Majestic Wine are a notable success. They recently reported annual like-for-like sales up 2.6%, and pre-tax profits up 15% (Subscription needed).  And this in…

Britain have won an amazing seven out of 10 track cycling gold medals in London. One of the secrets of this success is an approach called "marginal gains": accumulating small…