THE BLOG

Cadbury Dairy Milk's (CDM) new social media campaign seeks to drive consumer interaction, but its much less effective than the now famous Tippex "Shoot the bear" campaign which it seems…

Recent news reports suggest that Tesco is considering killing off its "Every Little Helps" strapline, 20 years after it was first introduced, as part of a review of its £110m…

Fascinating article on how to avoid "choking", cracking when you are under pressure and the stakes are high, by Mathew Syed in The Times (subscription needed). The article follows yet…

I talked about the over-crowded extension graveyard in my book Brand Stretch. Now I learn that this graveyard actually exists for real in Ann Arbor, Michigan. Thanks to Chris Middleton…

Great to see marketoonist Tom Fishburne update his cartoon on 'brand laddering', inspired by a talk from Anne Charbonneau, our partner in Amsterdam. Anne and Tom were both speaking at…

I laughed my socks off at comedian Ross Noble's comments on how brands use Twitter, or rather mis-use it. He was a guest on one of my fave TV programmes…

An interview with easyJet's CEO Carolyn McCall in Marketing suggests she is a leader who leads by example, showing that actions do indeed speak louder than words. And this leadership…

TomTom is a fascinating example of a business trying to re-invent its core. TomTom grew rapidly from 2004 onwards following the launch of satnav devices for cars that helped you…

Post from Anne Charbonneau, brandgym Managing Partner for NL and France. Coming up shortly is Netherlands' biggest Marketing & comms fair and conference, MARCOM 2012, with more that 10 000…

Today I experienced for myself a brilliant bit of brand activation at Sainsbury's supermarket called "Brand Match", that has helped boost Sainsbury’s business results. The company report market share of…