THE BLOG

I've posted before about my belief that social media for brands is more about communication than conversation. New research from the Ehrenberg-Bass Institute (EBI) backs this up, as reported in…

"The old TV advertising way of sending messages out AT a mass audience is dead!" This sensationalist, scare-mongering message is a popular headline-grabber. And it was the order of the…

Guest post from our new Managing Partner in New York, Carmen Ringlemann I never expected my morning yoga class to give me marketing lessons, but when Heidi said, ‘know where…

You have to admit you get variety on the brandgym blog. We're moving on from Yorkshire as a back-drop for David Hockney's inspiring exhibition in my last post, to Yorkshire…

This is one of my slightly "off-piste" posts, this time drawing inspiration from the art world. Last Sunday I went with my family to see the David Hockney exhibition, A…

Guest post by David Nichols, Managing Partner (Global) and Head of Invention. Updated following feedback from Brendan, CEO of Froosh - thanks Brendan. And again, following feedback from Ben, at…

The branding strategy of Everything Everywhere, the combined Orange and T-Mobile UK business, is taking a new twist. The Orange brand, one of the most successful ever created, may be…

Kodak's sorry story shows what happens when a leader brand fails to re-invent its core business in the face of "disruptive" technology that delivers a far superior value proposition, in…