THE BLOG

Kodak's sorry story shows what happens when a leader brand fails to re-invent its core business in the face of "disruptive" technology that delivers a far superior value proposition, in…

Today its all about global branding and marketing, right? Well actually no, according to Graham Mckay, CEO of SAB Miller. He explains how SAB firmly believe in local marketing in…

Derek Day laments the "endemic isolation from the norms of commercial existence" of ad agencies in the latest edition of Market Leader, the Marketing Society's excellent magazine. He makes a…

I believe social media is pretty unimportant for 90% of brands, as regular readers will know, at least in terms of brands creating their own stream of content on Twitter,…

I read a lovely little article about the legendary Levy's rye brand ad campaign, by Dave Trott on the Marketing Society blog. The campaign dates back to the 1960's, but…

Today seems a good time to talk about personal renewal, given this is the first post of 2012. Being self employed, there is no boss or HR department to help…

Yet another bit of genius from the Marketoonist Tom Fishburne. This time he's illustrating that well know problem - "Death by Powerpoint". Death by Powerpoint can be a real killer…

People often ask us which books they should read on branding and marketing, in addition to the brandgym ones of course 😉 So, we put together a paper on "Brilliant…

The role of word of mouth marketing was vigorously challenged in a really interesting article by Alan Mitchell in Marketing magazine (subscription needed). And it rang true to me. I'm…