THE BLOG

Tyrells is a great example of a distinctive brand building a business without advertising. The premium potato chip brand had sales in 2009/10 of £18mill, forecast to grow to £40mill…

Thanks to Sarah Eleen, Louise, Jochem, Chris, Erik, Andrew, Artem, Alexandre, Guy and Mariah for adding your comments on your favourite case in the Champions of Design Book by JKR.…

Champions of Design features 25 cracking cases on brands who have used design to give them an edge. Each case combines great visuals with nuggets of insight on the brand.…

An interesting article in The Times (needs subscription) described how the Amber Taverns chain of pubs has produced recession-busting growth by using business model innovation. Business model innovation is not…

I did a long post a couple of weeks ago on the lack of hard data proving social media's effectiveness in building business. One key point I'd like to pick…

Fascinating insights on leadership from a recent Marketing Society talk by Sir Terry Leahy, former CEO of Tesco, as reported in Marketing. The numbers on his 14 years at the…

I posted recently on which sort of brands are best suited to social media. The answer, I suggested, was brands like the X-Factor which are i) social, ii) entertaining and…

Sir Alex Ferguson recently celebrated 25 years as manager of Manchester United. And even if, like me, you're not a fan of the club, or soccer in general, you have…

Guest blogger Anne Charbonneau, Managing Partner Benelux and Head of BSR The rise of collaborative consumption The other day, I saw this great poster in Paris tube station. This is…

Today I had a moment of clarity about social media and why its more relevant for certain brands. The penny dropped with a loud clang when I was looking at…