THE BLOG

Today I had a moment of clarity about social media and why its more relevant for certain brands. The penny dropped with a loud clang when I was looking at…

Came across some great data on WARC.com* about the power of brands telling stories that combine emotional "sizzle" and product "sausage". Here are some of the highlights from the article,"Should…

Last week I posted on the one of the most bizarre brand extensions ever: the Aston Martin Cygnet. This is a re-badged and tarted up Toyota IQ (£11,000 RSP) sold…

I posted last year on a great book called Strengths Based Leadership. The idea is to focus on amplifying your strengths instead of just worrying about weaknesses. Its written with…

I posted last year on Aston Martin's plan to launch a small city car based on the Toyota IQ. At the time it seemed like a crazy brand extension. And…

Greggs* is one of the few brands to keep growing during the the doom and gloom on the high street. Total sales rose 5.4 percent in the third quarter to…

Interesting to read about Akzo Nobel creating a visual brand property for it's 14 paint brands around the world. The brands have different names, such as Dulux in the UK…

Read a great post by Martin Weigel, head of planning at Wieden + Kennedy in Amsterdam, in which he shoots holes through the fad of using social media to create…

The plight of Microsoft's Zune MP3 player illustrates the problems facing "follower brands". After years of disappointing sales, news emerged this week that Microsoft has finally killed off the Zune…