THE BLOG

I posted last year on Aston Martin's plan to launch a small city car based on the Toyota IQ. At the time it seemed like a crazy brand extension. And…

Greggs* is one of the few brands to keep growing during the the doom and gloom on the high street. Total sales rose 5.4 percent in the third quarter to…

Interesting to read about Akzo Nobel creating a visual brand property for it's 14 paint brands around the world. The brands have different names, such as Dulux in the UK…

Read a great post by Martin Weigel, head of planning at Wieden + Kennedy in Amsterdam, in which he shoots holes through the fad of using social media to create…

The plight of Microsoft's Zune MP3 player illustrates the problems facing "follower brands". After years of disappointing sales, news emerged this week that Microsoft has finally killed off the Zune…

A few weeks ago I posted on Tropicana's not very premium Premium line extension. Now Fosters beer are up to the same game with Fosters Gold: "4.8% Premium Lager". This…

Guest post from David Nichols, brandgym's head of invention. Here is another brilliant cartoon from our friend and marketoonist Tom Fishburne, this time on Brand Stretch.  Funny, eh. But you…

Tesco's US launch of its Fresh & Easy chain shows the limits of research, and the benefits of in-market trial. The launch, like any major innovation, has been tricky more…

This year sees the 40th anniversary of the Andrex puppy, which has to be one of the strongest if not the strongest of any brand icons. The golden labrador puppy…