THE BLOG

Guest post from Diego Kerner, Managing Partner, brandgym Latin America We've been looking for examples of "authentic brands" for a brand vision project I'm running in Latin America. And the…

Over the years we've worked on many international brand strategy projects, either at a European or Global level, including some of the very early work on the "Dirt is Good"…

My kids seem to have much more fun at school than I ever did. Today they were working on creating poster adverts. On the walk to school we came across…

In a period of retail doom and gloom, with more and more empty shops on every street, it's nice to read about a success story like Majestic Wine. The company…

Today saw news that one of the most effective celebrity endorsement campaigns of all time is ending. After 11 years and an amazing 100 commercials, chef turned food business mogul…

Interesting new launch from soft drink brand Tango. Turbo Tango is a new soft drink you spray in your mouth. Simon Stewart, marketing director at Britvic, describes it like this…

  Yesterday's killing of the News of the World (NOTW) newspaper by News Corp's CEO, James Murdoch holds some interesting branding lessons. Part 1: Quick re-cap, esp. for non-UK readers…

Fascinating interview in The Times with Remo Ruffini, CEO of Moncler. He took over the sleepy ski jacket maker in 2002 and rejuvenated it, recently selling 45% to a private…

A couple of emotional-based booze campaigns got me thinking about how to create distinctiveness in this sort of marketing. Stoli: Seen it before? The first brand is Stolichnaya vodka. The…

A client of mine in a big food company recently said to his team: "Look at brands like Kettle Chips, Dorset Cereals, Gu chocolate puds and innocent. They've grown into…