THE BLOG

Premium sub-ranges can help grow brand profitability, providing they offer real added value to support the premium price. They may not add huge extra volume, but every pack sold should…

Came across an interesting post on corporate branding by former P&G CMO turned consultant Jim Stengel. Jim has my dream gig: marketing professor at UCLA Business School. The post was…

Apple has just released another mind boggling set of quarterly results. In this post we try to figure out how the hell they do this. First those results. Revenue of…

Guest post from Diego Kerner, Managing Partner, brandgym Latin America We've been looking for examples of "authentic brands" for a brand vision project I'm running in Latin America. And the…

Over the years we've worked on many international brand strategy projects, either at a European or Global level, including some of the very early work on the "Dirt is Good"…

My kids seem to have much more fun at school than I ever did. Today they were working on creating poster adverts. On the walk to school we came across…

In a period of retail doom and gloom, with more and more empty shops on every street, it's nice to read about a success story like Majestic Wine. The company…

Today saw news that one of the most effective celebrity endorsement campaigns of all time is ending. After 11 years and an amazing 100 commercials, chef turned food business mogul…

Interesting new launch from soft drink brand Tango. Turbo Tango is a new soft drink you spray in your mouth. Simon Stewart, marketing director at Britvic, describes it like this…

  Yesterday's killing of the News of the World (NOTW) newspaper by News Corp's CEO, James Murdoch holds some interesting branding lessons. Part 1: Quick re-cap, esp. for non-UK readers…