“How to crack your brand vision”: MARCOM 2012 Anne’s keynote speach

Screen Shot 2012-06-08 at 13.55.48

Post from Anne Charbonneau, brandgym Managing Partner for NL and France.

Coming up shortly is Netherlands' biggest Marketing & comms fair and conference, MARCOM 2012, with more that 10 000 visitors already signed-up  (cozy!)

If you're based in the Netherlands or in Amsterdam on Thursday June 14th, you can come and attend the keynote I'll be doing on 'how to crack your brand vision': more info here.

I'll talk about:the need for a clear 'endgame', the need for speed, how to use the 'language of sales'  instead of the 'jargon of marketing' , how to find product heroes to deliver your vision.

It's at 10.45am on Thursday the 14th of June, right before a session by Tom Fishburne, marketoonist extraordinaire, so it will be a fun morning with a good dose of humour, common sense and real-life marketing inspiration. Please do join me if you can.

And for a refresher (in dutch only) on how to run workshop that actually work, check out my blogpost of today on dutch number 1 marketing blog here.