THE BLOG

Rolls Royce is a brand that has gone through an effective rejuvenation, as revealed in a fascinating interview with CEO Torsten Müller-Ötvös in The Times, here (subscription needed). The company has…

You might think of paid-for internet search being a pretty dull and unsexy bit of marketing. However, I saw a different side of search on the We are Squared digital…

Stretching too far from the core has cost UK supermarket chain Morrisons a whopping £163 million. This is the total write-off announced when it recently sold the Kiddicare business for just…

  In the good old days of marketing budgets were easier to come by. Organize a flashy launch, make a big TV ad, air it at the biggest event, use…

It would seem that Tesco's board agree with the post I wrote a couple of weeks ago, asking "Has Tesco forgotten what made them famous?" Hot off the press today is…

I was interested to read an email that popped into my inbox this morning regarding a name change for the parking website ParkAtMyHouse.com. I've used this service a couple of…

Chef is my favourite movie of the year so far. It tells the story of a once successful chef who gets fired and decides to take a food truck on…

Mathew Syed explains how the primal "fight-flight-freeze" response to pressure has effected penalty takers in the World Cup, in another of his fascinating columns in The Times, here (subscription needed).…

Tesco recently announced “the worst domestic like-for-like performance in over ten years”, with sales down 3.7%, according to this report. The brand’s problems run deep, shown by declining like-for-like sales in 10…

Robinsons barley water's association with Wimbledon is one of the most consistent brand activation properties in the world. This is the 79th year that the brand has been the official…