THE BLOG

We need to not only learn about the target audience for our brands but also "learn to like them", according to Andy Nair, co-founder of agency Lucky Generals in this…

Post by David Nichols, Group Managing Partner and Head of Invention. The latest ad for Kinder Surprise got me thinking about the magic in the mix of these little chocolate eggs with a…

As of today SAB Miller is no longer an independent company, following the completion of the acquisition by AB Imbev. So, it seemed a good time to reflect on the growth…

This post shares some key takeouts from a new book by two fellow former P&G'ers (Johan Eriksson and David Ståhlberg) who both became Google guys in the Nordic region. The book packs an interesting…

Post by Jon Goldstone, Managing Partner at the brandgym in London, and former VP of Marketing for Unilever. This is based on an article published in Campaign here. As a former…

Post by Diego Kerner, Managing Partner of brandgym Latin America and author of the book "Lunes Felices (Happy Mondays): 7 Steps Towards a More Authentic Life", that you can buy…

Ladurée is a world-famous French luxury bakery with a flagship store on the Champs-Elysées and boutiques in different cities, including London. They are especially famous for their macarons. And these macarons are not cheap:…