THE BLOG

"One word defines business executives’ attitudes toward digital customer experience (CX): complacency," according to this global study by Forrester for accenture. Below I share some highlights from this study and suggest what actions…

Keith Weed, Unilever's CMO, explained why he changed the company's approach to Corporate Social Responsibility (CSR), including disbanding the CSR department, in this interesting article on Linked In. Below I share some of…

I recently got some branding inspiration from an unusual source: the end-of-year prize giving at my daughter Chloé's school, Kingston Grammar School (KGS). Firstly, I was struck by the motto of KGS…

Tesco CEO Dave Lewis' ruthless re-focusing on the core is in the news again, with the sale of the Euphorium artisanal bakery. This follows the sale of Harris + Hoole…

I came across an interesting article on Linked In by Keith Weed, Unilever's CMO, on the company's "Insights Engine". This approach has been developed to respond to the significant "changes…

I love Luke Johnson's weekly column in The Sunday Times, a weekly dose of practical advice from a successful entrepreneur. His latest column was on the myths about what it takes to…

Post by Jon Goldstone, Global Managing Partner based in London and former UK Marketing VP for Unilever. Based on Jon's recent column in Campaign here The FMCG formula for success used…

On a trip to the shopping centre today I spotted this interesting bit of brand extension from Costa: the Super Day smoothie. I think this is a nice bit of…

Bloody hell. Is it really 10 years since the first brandgym blog post? Really? Yup. A decade has flown by since the first post saw the light of the day, back…