THE BLOG

In the last post we looked at the first recommendations on post-recession branding. This second post looks at the final two recommendations, and adds a conclusion. 5. Fuel the fan…

One year on from our research on Recession-Proof branding, we did a follow-up to ask "what comes next?". To help us do this we carried out quantitative research with over…

Great article on insight at Diageo in this quarter's Market Leader, the Marketing Society magazine. Michael Harvey, Global Consumer Planning Director, talks about how to make the consumer insight role…

Read an interesting piece in Time Out on Hed Kandi, showing how branding principles even apply in the trendy world of the music biz. The Hed Kandi record label was…

Apple's App Store on iTunes is a great example of how to grow through continuous renovation. This online store now has a mind boggling 60,000 applications to download for your…

This is the latest in a series of posts about brands who are trying to find new "routes to consumer". Rather than sitting there moaning about the big bad retailers,…

Guest Blogger: Anne Charbonneau, Managing Partner, Benelux and FranceI was lucky enough to be in Oxford recently taking part in the TED Global 2009 Event, that showcases inspirational speakers from…

Gillette are becoming one of my fave blogging brands. Came across another great example of them growing their core shaving business, on the back of earlier posts on their subscription…

I love this poster advert for The Daily Telegraph newspaper with the strap-line “It pays to think big” (snapped at my local train station, hence the graffiti). How inspiring to…

We often meet brand teams trying to get consumers to "trade up" to more profitable, premium-priced products in their range. The minute we hear about such attempts to "change consumer…