THE BLOG

I was recently interviewed for a front-page Marketing Week story on O2's plans to stretch from mobile telecoms into healthcare and education. You can download the full article here.O2 has…

Nice bit of news to finish the week off: the brandgymblog has been ranked number 14 in Cool Marketing Stuff's Best 100 Marketing Blogs :-) 

I posted earlier this year on a book called "The Element". Its pretty life-changing stuff about doing something you love and have a natural talent for. I sum it up…

Interesting to read in Marketing that Unilever brand Pepperami has received 1185 ad ideas via the "crowdsourcing" website Idea Bounty. I posted back in August on the brand's decision to…

 News that Microsoft is delaying the much-heralded launch of its Bing search engine till at least quarter 1 of next year shows how hard it is for a "follower brand"…

Came across a great article on how killing the "dwarves" in your brand's product range can help you grow, in BA's Business Life magazine, by Steve Martin. The challenge of…

Nice post by Jez Paxman of Live Union on how to make live experiences an integral part of your brand. Live events can be gimmicky and one-off affairs that do…

Great article in the FT on how Maclaren, the pushchair people, mis-managed a product crisis (thanks to my mate Mark for the tip-off). And this was no minor hiccup: the…

Update on last year's post on the stretch of smoothie brand innocent into veg pots. These are individual, veggie based meals sold for £3.50. 85% of people had then down…

Guest blogger: Anne Charbonneau, brandgym AmsterdamNow for a cool 21st century brand: Freitag. Probably the most successful and interesting brand launch from Switzerland since Swatch. As often with great idea,…