THE BLOG

 News that Microsoft is delaying the much-heralded launch of its Bing search engine till at least quarter 1 of next year shows how hard it is for a "follower brand"…

Came across a great article on how killing the "dwarves" in your brand's product range can help you grow, in BA's Business Life magazine, by Steve Martin. The challenge of…

Nice post by Jez Paxman of Live Union on how to make live experiences an integral part of your brand. Live events can be gimmicky and one-off affairs that do…

Great article in the FT on how Maclaren, the pushchair people, mis-managed a product crisis (thanks to my mate Mark for the tip-off). And this was no minor hiccup: the…

Update on last year's post on the stretch of smoothie brand innocent into veg pots. These are individual, veggie based meals sold for £3.50. 85% of people had then down…

Guest blogger: Anne Charbonneau, brandgym AmsterdamNow for a cool 21st century brand: Freitag. Probably the most successful and interesting brand launch from Switzerland since Swatch. As often with great idea,…

Popped over to Living Brands, the blog of Jon Howard from agency Quietstorm, after having finally met him in a client workshop for Richmond sausages. And I was rewarded with…

Interesting article on global brands adapting to local culture in Market Leader by Nigel Hollis of Millward Brown. Nice one Nigel.First thing that hit me was that global brands beat…

Having been going on about 'where’s the sausage?' for a few years, and even writing a book of the same name, we finally got to work on a sausage brand…

In the last post we looked at the first recommendations on post-recession branding. This second post looks at the final two recommendations, and adds a conclusion. 5. Fuel the fan…