THE BLOG

Marketing magazine named VCCP creative agency of 2009, with their most famous campaign of the year being the creation of Aleksander the meerkat for shopping comparison site Compare the Market.…

' “You don’t own your brand, the consumer does!” Is it just me, or is there anybody else out there who has seen, read or heard that recently and who…

Quaker porridge oats are the latest brand to launch a kid-specific brand. Rather than simply launching a kids version of their successful So Simple quick microwave range, they've created a…

Hot on the tails of the recent post on Heinz's "It has to be Heinz" campaign comes another example of a big brand taking the fight to the own label…

Just when I thought 2009 was going to end without a really BIG example of brand bollocks, the troubled internet service provider (ISP) AOL and their design agency Wolf Olins*…

A nice way to end the year is finding that the brandgymblog has doubled the number of subscribers in 2009, breaking the 2000 barrier this week. We're chuffed to still…

‘Consumer-created content’ is a red-hot topic at the moment. I've posted  on it here. According to many experts we must give up control of brands and invite consumers into the…

  Apple’s CEO Steve Jobs is the ultimate brand leader in my eyes. There is no better example of leading through actions, not words. He doesn’t tell people about the…

For too long Leader Brands have been beaten up by the own label bully boys, as I posted on here back in 2007. Retailers copy the famous brands look, feel…

Interesting piece in Marketing Week on 10 commandments for the modern marketer, based on interviews at the European CMO Conference. The top dogs who contributed included the co-founder of Facebook,…