THE BLOG

Dove's £12million launch of its Men+Care range of body washes, cleansing bars and deos will be Unilever's biggest UK launch of 2010 according to Talking Retail. The range has already…

How do you update and refresh a huge corporate brand like Philips? The common route is to plump for a corporate communication campaign, and Philips has done a fair bit…

Five years ago doom-mongers forecasted the death of cinema. "The box office isn't in a slump, it's in a slide," reported the Los Angeles Times, as a box-office slump entered…

Here's an inspiring way to start 2010. It's a clip of Apple CEO Steve Jobs talking to Stanford University students about three key stories from his life, focusing on the…

Interesting to read about the launch in the the US of Cascal, an adult soft-drink. Its an all-natural fruit drink that is fermented like wine or beer, but has no…

Last year many of you participated in our Hit and Miss Survey. As promised, here is an update one year on to see how we all did. Overall, it seems…

Marketing magazine named VCCP creative agency of 2009, with their most famous campaign of the year being the creation of Aleksander the meerkat for shopping comparison site Compare the Market.…

' “You don’t own your brand, the consumer does!” Is it just me, or is there anybody else out there who has seen, read or heard that recently and who…

Quaker porridge oats are the latest brand to launch a kid-specific brand. Rather than simply launching a kids version of their successful So Simple quick microwave range, they've created a…

Hot on the tails of the recent post on Heinz's "It has to be Heinz" campaign comes another example of a big brand taking the fight to the own label…