THE BLOG

I posted last month on mobile network O2's plans to stretch into healthcare, based on my comments in a Marketing Week article. Well, it seems they have the brand stretch…

This poster from pain-killer brand Nurofen hit me when walking the girls to school this morning. I thought it really hit the spot. There's a real art and craft to…

On Monday I posted on the imminent launch of the "iSlate", which it turns out in the launch tonight is actually called the iPad. Think a big iPod Touch. Or…

There is a frenzy of speculation and anticipation ahead of this Wednesday's big Apple launch, when Steve Jobs is expected to unveil the iSlate, a "tablet" computer. Think a big…

Dove's £12million launch of its Men+Care range of body washes, cleansing bars and deos will be Unilever's biggest UK launch of 2010 according to Talking Retail. The range has already…

How do you update and refresh a huge corporate brand like Philips? The common route is to plump for a corporate communication campaign, and Philips has done a fair bit…

Five years ago doom-mongers forecasted the death of cinema. "The box office isn't in a slump, it's in a slide," reported the Los Angeles Times, as a box-office slump entered…

Here's an inspiring way to start 2010. It's a clip of Apple CEO Steve Jobs talking to Stanford University students about three key stories from his life, focusing on the…

Interesting to read about the launch in the the US of Cascal, an adult soft-drink. Its an all-natural fruit drink that is fermented like wine or beer, but has no…

Last year many of you participated in our Hit and Miss Survey. As promised, here is an update one year on to see how we all did. Overall, it seems…