Brand Strategy Guides, Insights & Innovations

Jul 20 2012

O2 miss chance to enhance their brand

By thebrandgym Uncategorized

I have O2 to thank for my first ever live TV appearance.. after Sky News picked up my blog about O2's poor communication following their network failure last Thursday. When…

Jul 19 2012

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Moleskine write a lovely growth story

By thebrandgym Uncategorized

Interesting to read about the planned flotation of Moleskine, the notebook maker, with an expected value of $250mill. I blogged about this brand back in 2006 here. And since then…

Jul 17 2012

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How to make workshops work

By David Taylor Internal engagement, Leadership & performance

We should all stop running brand workshops according to Helen Edwards' recent column (subscription needed). She suggests "'Everyone-is-creative’ workshops don’t have a hope of fulfilling expectations". Is she right? Well,…

Jul 12 2012

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O2’s network nightmare: how not to handle a brand melt-down

By thebrandgym Uncategorized

After several frustrating hours trying to sort out wife's iPhone (turn off and on; clean SIM card; go on Apple forums etc.), I finally found out the problem was with…

Jul 10 2012

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Cadbury’s interactive campaign can’t match Tippex’s “Shoot the bear”

By thebrandgym Uncategorized

Cadbury Dairy Milk's (CDM) new social media campaign seeks to drive consumer interaction, but its much less effective than the now famous Tippex "Shoot the bear" campaign which it seems…

Jul 05 2012

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Should Tesco axe “Every Little Helps”?

By thebrandgym Uncategorized

Recent news reports suggest that Tesco is considering killing off its "Every Little Helps" strapline, 20 years after it was first introduced, as part of a review of its £110m…

Jun 28 2012

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How to avoid choking like England’s football team?

By thebrandgym Uncategorized

Fascinating article on how to avoid "choking", cracking when you are under pressure and the stakes are high, by Mathew Syed in The Times (subscription needed). The article follows yet…

Jun 26 2012

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The living graveyard of failed extensions

By thebrandgym Uncategorized

I talked about the over-crowded extension graveyard in my book Brand Stretch. Now I learn that this graveyard actually exists for real in Ann Arbor, Michigan. Thanks to Chris Middleton…

Jun 21 2012

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Leave the ladder in the garage

By thebrandgym Uncategorized

Great to see marketoonist Tom Fishburne update his cartoon on 'brand laddering', inspired by a talk from Anne Charbonneau, our partner in Amsterdam. Anne and Tom were both speaking at…

Jun 18 2012

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Why the hell do brands have Twitter feeds?

By thebrandgym Uncategorized

I laughed my socks off at comedian Ross Noble's comments on how brands use Twitter, or rather mis-use it. He was a guest on one of my fave TV programmes…

THE BLOG

O2 miss chance to enhance their brand

Moleskine write a lovely growth story

How to make workshops work

O2’s network nightmare: how not to handle a brand melt-down

Cadbury’s interactive campaign can’t match Tippex’s “Shoot the bear”

Should Tesco axe “Every Little Helps”?

How to avoid choking like England’s football team?

The living graveyard of failed extensions

Leave the ladder in the garage

Why the hell do brands have Twitter feeds?

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