David Taylor

My highlight of last week was news from Carol and the Ryvita team about good results from their brand revitalisation, that we helped them on, back in 2009. The brand…

Guest post by David Nichols, Managing Partner (Global) and Head of Invention. Updated following feedback from Brendan, CEO of Froosh - thanks Brendan. And again, following feedback from Ben, at…

Came across some great data on WARC.com* about the power of brands telling stories that combine emotional "sizzle" and product "sausage". Here are some of the highlights from the article,"Should…

Last week I posted on the one of the most bizarre brand extensions ever: the Aston Martin Cygnet. This is a re-badged and tarted up Toyota IQ (£11,000 RSP) sold…

Apple has just released another mind boggling set of quarterly results. In this post we try to figure out how the hell they do this. First those results. Revenue of…

Over the years we've worked on many international brand strategy projects, either at a European or Global level, including some of the very early work on the "Dirt is Good"…