David Taylor

Keith Weed, Unilever's CMO, explained why he changed the company's approach to Corporate Social Responsibility (CSR), including disbanding the CSR department, in this interesting article on Linked In. Below I share some of…

Tesco CEO Dave Lewis' ruthless re-focusing on the core is in the news again, with the sale of the Euphorium artisanal bakery. This follows the sale of Harris + Hoole…

Post by Jon Goldstone, Global Managing Partner based in London and former UK Marketing VP for Unilever. Based on Jon's recent column in Campaign here The FMCG formula for success used…

"PR and marketing professionals in the UK are now more likely to use social media influencers than other types of 'traditional' celebrity for brand building campaigns," according to research by…

I love making lists. They help me organise my life, both personal and professional. But I have sometimes worried that my list-making meant I was too process focused; not free thinking…

Post by Diego Kerner, Managing Partner for Latin America. After overcoming the frustration of witnessing Argentina to lose its 3rd football final in a row (2nd time against Chile!), I…

Post by David Nichols, Managing Partner and Head of Invention Lloyds is one of the big 4 retail banks in the UK and is an interesting example of brand asset…