Grow Your Core Business Archives

May 12 2016

TomTom on track to re-invent the core

By David Taylor Grow Your Core Business

TomTom, the maps and navigation business, seems to be making progress in re-inventing its core business. Revenues grew +6% to €1.07billion in 2015, the first growth since 2009. TomTom's original core…

Apr 30 2015

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Marvel’s super-hero style brand rejuvenation

By David Taylor Distinctive communication, Distinctive products & services, Grow Your Core Business

The rejuvenation of Marvel is a story with the excitement and drama of one its superhero movies, which include Iron Man, The Incredible Hulk and Captain America. Back in the…

Feb 03 2011

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Byron Sharp How Brands Grow: what’s missing and what’s wrong?

By David Taylor Grow Your Core Business, How brands grow

My last post looked at Byron Sharp How Brands Grow claim to have the definitive laws of brand growth and his talk at the IPA, focusing on the things I…

Jan 31 2011

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Byron Sharp “How Brands Grow”: what’s right?

By David Taylor Grow Your Core Business, How brands grow

In his recent IPA talk Byron Sharp accused branding experts like Kotler and Aaker and most of us marketers as being primitive, ignorant users of "medieval" practices that are a…

Grow Your Core Business54

TomTom on track to re-invent the core

Marvel’s super-hero style brand rejuvenation

Byron Sharp How Brands Grow: what’s missing and what’s wrong?

Byron Sharp “How Brands Grow”: what’s right?

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