AI Archives

Dec 23 2025

2025 in review: top posts of the year (Part 2)

By David Taylor AI, Brand rejuvenation, Distinctive brand activation

As 2025 draws to a close, it’s time to look back at some highlights from the 50 blog posts we’ve published so far this year. We’ve picked the most popular…

Dec 17 2025

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2025 in review: top posts of the year (Part 1)

By David Taylor AI, Brand rejuvenation, Distinctive brand activation

As 2025 draws to a close, it’s time to look back at some highlights from the 50 blog posts we’ve published so far this year. We’ve picked the most popular…

Nov 27 2025

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Is Brilliant Brand Strategy possible at the push of an AI prompt?

By David Taylor AI

New agencies started popping up last year claiming to do exactly what the title of this post asks. They promised to use AI to create brand strategy in a matter…

Oct 22 2025

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How AI helps small businesses access brand strategy projects: Doctor Dance

By David Taylor AI, Brand Vision, Positioning & Purpose, Distinctive communication

Small businesses and start-ups can get big benefits from brand growth coaching. However, such business owners struggle to make time for a full brandgym project, being so busy running their…

Oct 15 2025

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A Rebooted Process to Accelerate brand strategy with AI (Brandgym research 2 of 2)

By David Taylor AI

This is the second of two posts sharing insights from our 18th annual research project looking at how to accelerate brand strategy with AI. The research used a quantitative survey…

Oct 10 2025

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Reboot or Fall Behind: Accelerating brand strategy with AI (Brandgym research 1 of 2)

By David Taylor AI

This is the first of two posts sharing insights from our 18th annual research project looking at how to accelerate brand strategy with AI. The research used a quantitative survey…

Apr 22 2025

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Why Big ideas matter even more in an age of AI

By David Taylor AI

A post on the importance of big brand ideas in an age of AI grabbed my attention this week. The speed and scale of content creation have skyrocketed thanks to…

Mar 26 2025

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Harnessing AI to amplify brand assets: O2 and VCCP/faith

By David Taylor AI, Distinctive brand activation, Distinctive communication

"How to keep your brand consistent when AI tools can generate infinite variations?" This critical question was recently posted by Paul Dervan, Miro's Head of Brand Marketing (1). He went…

Nov 08 2024

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How to Reboot Brand Strategy in an age of AI?

By David Taylor AI

Post developed with David Nichols, Group Managing Partner and Head of Invention. It doesn't seem that long ago that we were launching the latest edition of the brandgym book, looking…

AI9

2025 in review: top posts of the year (Part 2)

2025 in review: top posts of the year (Part 1)

Is Brilliant Brand Strategy possible at the push of an AI prompt?

How AI helps small businesses access brand strategy projects: Doctor Dance

A Rebooted Process to Accelerate brand strategy with AI (Brandgym research 2 of 2)

Reboot or Fall Behind: Accelerating brand strategy with AI (Brandgym research 1 of 2)

Why Big ideas matter even more in an age of AI

Harnessing AI to amplify brand assets: O2 and VCCP/faith

How to Reboot Brand Strategy in an age of AI?

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