AI Archives

Oct 10 2025

Reboot or Fall Behind: Accelerating brand strategy with AI (Brandgym research 1 of 2)

By David Taylor AI

This is the first of two posts sharing insights from our 18th annual research project looking at how to accelerate brand strategy with AI. The research used a quantitative survey…

Apr 22 2025

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Why Big ideas matter even more in an age of AI

By David Taylor AI

A post on the importance of big brand ideas in an age of AI grabbed my attention this week. The speed and scale of content creation have skyrocketed thanks to…

Mar 26 2025

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Harnessing AI to amplify brand assets: O2 and VCCP/faith

By David Taylor AI, Distinctive brand activation, Distinctive communication

"How to keep your brand consistent when AI tools can generate infinite variations?" This critical question was recently posted by Paul Dervan, Miro's Head of Brand Marketing (1). He went…

Nov 08 2024

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How to Reboot Brand Strategy in an age of AI?

By David Taylor AI

Post developed with David Nichols, Group Managing Partner and Head of Invention. It doesn't seem that long ago that we were launching the latest edition of the brandgym book, looking…

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Reboot or Fall Behind: Accelerating brand strategy with AI (Brandgym research 1 of 2)

Why Big ideas matter even more in an age of AI

Harnessing AI to amplify brand assets: O2 and VCCP/faith

How to Reboot Brand Strategy in an age of AI?

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